Since the late 2010s, digital marketing has become one of the most explosively popular career choices in the world and it seems like as everyday ends there are tens of new and potential clients waiting to be served. As a digital marketer or potential digital marketer, one of the most important parts of your job… Read More

In Nigeria, email marketing has emerged as the best business tool. All around the world, businesses have also adopted email marketing for promotion and growth techniques for sourcing more customers to the business. It allows companies to engage with their audience at the biggest stage. It also helps build brand loyalty and drive sales. However,… Read More

In the internet age, a brand’s website is usually the first point of contact between any of their products/services and potential customers. An engaging website can do many things, it could leave a lasting impression, keep visitors browsing longer, convert them into loyal customers, or be a damaging encounter for both the potential customer and… Read More

As search engines and pretty much every other form of technology continues to become smart or smarter, the significance of search engine optimization (SEO) has actually increased, mainly due to the mass adoption of internet technology. These days almost everyone is searching for something online and content creators stand at the ready with their answers… Read More

Graphic design has always been a major of part of any brand’s identity and in today’s visually driven world, that has not changed, moreover the role graphic design plays in creating and shaping brand identities has probably increased in importance. These days every element, from logos and colour schemes to marketing materials and user interfaces,… Read More

Have you loaded up a website recently and completely become frustrated by the cookie requests or the Ads or images that load slowly and constantly move the page’s content up and down? If you have then you are not alone, because in recent years navigating through web content has become such a chore. Considering that… Read More

Site Management and Accessibility: Making Your Website Inclusive for All Users In an age where the internet is a central part of our lives, websites have become increasingly essential platforms for various activities, from shopping and education to communication and entertainment. Ensuring that websites are accessible to all users is no longer just a good… Read More

Improving your blog’s online visibility in Nigeria is not as hard as you might think; especially if you follow the strategies outlined in this post. Whatever you do online, as long as you use written content to promote yourself or your business, having SEO-friendly content is the only way that people will notice you. In… Read More

In the ever evolving and fast-paced world of digital marketing, search engine optimization (SEO) remains a vital component for driving online success. With new trends and technologies like Artificial Intelligence (AI) and Machine learning (ML) set to take the industry by storm in the next few years, it is anybody’s guess where the industry will… Read More

Email marketing to this day remains a powerhouse in the world of digital advertising, it is, and continues to be one of the most well-known, cost-effective and direct ways to reach your audience. However, like any marketing channel, its success is mainly dependent on the results it yields and in the case of email marketing,… Read More