Because of uncensored nature of internet, an online PR should be a crucial part of your organization’s arsenal. AdHang has online digital public relation and reputation management professionals with years of experience. Online PR and reputation management will be carried out daily by AdHang’s team, through monitoring, analyzing and influencing online conversations and generating positive publicity all around the internet in Nigeria for your organization.
AdHang’s team will creatively generate message from the organization’s past activities, current happenings, product launch, donation made, sponsorship, event organized, public services activities, publications, news etc. Also, an objective can be to correct wrong impression.
AdHang employs various strategies, latest tools and robust set of technologies to proactively engage millions of Nigerians on daily basis. AdHang’s online digital public relation will serve to raise your profile, bolster and protect the hard-earned online reputation that is so essential to the organization’s success, business growth or corporate profile.
Below is AdHang’s approach and steps to start your online digital public relation with AdHang:
i. Select a plan (or let’s Adhang.com know your choices through your online public relation brief document; Adhang.com will work with your selections). “Click here to download a brief template”
ii. Email us copy of your PR brief document (your PR brief document details every thing to know about your online digital PR campaigns) which will include the main target audiences, objectives e.g correct wrong impressions, create awareness, educate Nigerian masses, build or repair public opinions etc.
Online digital public relation works take 10 days for all the online tactical and strategic approaches to be planned, put together and launched by the following teams:
Team number one: Situation analysis team uses AdHang’s robust set of new technologies to evaluate and study:
- Target audience/populace (to know who they are, what is their online activities, common channels, behaviors etc).
- Possible barriers in welcoming the message by the populace, to know what they are; or competitors/oppositions (to know who they are, what is their digital public relation strategies, online activities, how effective is their strategy compared to).
- Carried out a PESTLE (political, economic, social, technological, legal and environment factors) analysis to determine status quo at the moment.
- Common public belief, competencies, pattern etc.
Then all the information gathered from the above analysis, evaluations and studies will be compiled and forward to the following teams:
Team number two: AdHang’s online public relations copy-writing gurus write digital banner headlines, public relation articles, press release, digital public relation presentations and informative video script.
Team number three: Online public relations digital campaigns design team designs digital media presentations, online public relation arts and attractive online banners in assorted formats, selection/designing of digital virtual art that exemplifies the online public relations messages ideas.
Team number four: AdHang’s online public relations Ad-copy creation gurus creates digital adverts copies, research and select adverts triggers, generate campaigns keywords, call to actions tag lines and informative demonstrative video creation, and all the online public relations creative works strictly adhering to online digital platforms specifications and international standards.
-Online campaign administrator will email all the online public relations creative works and materials to further confirm by the organization and that they all consistent with the contents in the brief document. Once Adhang.com gets a “go ahead” response, campaign administrator pays all the online digital public relations media channels.
– Account manager will publish your online public relations campaigns messages thousands of online media portals and the ads creative works in major online platforms such as Google and its thousands of partners, Yahoo and its partner’s websites, Facebook sponsor section, Microsoft Adcenter networks, Linkedin, Cokoyes and its partners websites etc. And all the online public relation campaigns will start running immediately, i.e. your message will be deployed in all the online platforms listed in the plan you choose and your banners messages start to pop out in millions of web pages all over internet and can be viewed in all the internet enable devices used by millions of Nigerians such as smart phones, laptops, feature phones, tablets, palm-tops etc.
Team number five: Online public relations content marketing and publishing team will forward a copy of the created campaigns articles, educative campaign video and press releases to you before they’re sent to different online digital publishing media and sharing networks.
Depends on the plan the organization choose or content of the “brief” the following online public relation campaigns experts will be dedicated to the campaigns success: Account manager, digital environment researcher, online public relation content marketing, social media display ads , mobile campaign strategy, online influencers, analytic metrics, online display, search engine message display and online digital campaign administrator. These experts will completely pull all their weight towards the online public relation and awareness all over the internet to ensure massive and widest online coverage in Nigeria with focus on the objectives and set goals.
Finally, AdHang will constantly be monitoring, measuring PR campaigns, optimizing and evaluating your Nigerian online users actions, responses and reactions; and will send you the report as situations demand.