Digital Marketing for Artificial Intelligence in Nigeria

It is so tempting to think that just because AI is one of the hottest trends; it should be easy to sell. Well, the reverse is the case. In fact, no business in Nigeria is really easy to grow, even an AI tech company.

No matter how great your product or service, the success of any business lies in an effective sales and marketing effort. Yes, it’s good that your product or service is great, but you need to clearly communicate this value to your prospects. In this modern era, your best bet is with digital marketing.

Digital Marketing for Artificial Intelligence in Nigeria is a great way to effectively showcase your organization and what sets it apart from the competition using a variety of digital channels.

This artificial intelligence digital marketing guide will give you a brief overview of effective digital marketing strategies for your business growth.

Article Marketing

Article marketing is a very important element of any inbound marketing strategy. Inbound marketing simply refers to a style of internet marketing that attracts customers by creating high-quality content they are searching for.

This strategy is very effective at acquiring new visitors and increasing sales on your websites. Article marketing makes this happen using written content. This content can be inspirational, entertaining, or educational.

It is quite easy to get started with article marketing. You simply create a blog, and develop key-word rich articles addressing the needs of your prospects and publish them on your blog. You can also distribute to a variety of outlets ranging from article directories, newsletter publishers, forums, and social media, and so on, and link black to your website.

Press Release

Press releases are gradually evolving and becoming an integral part of any marketing strategy, especially online. This digital marketing strategy for AI can be used to increase the visibility of your company, increase your rankings in search engines results, and therefore drive visitors to your website via the links included.

There are few important practices you should keep in mind for a press release marketing strategy. It should be newsworthy, and lively; properly optimized for search engines, and finally tied up with a clear call-to-action. Infographics and images should be incorporated as much as possible to add more value to your press release content.

This piece of content after being written is published on several news outlets so they are aware of the happenings in your organization. This is why you want to make sure to search for press release outlets relevant to your industry or content. 

There are a whole lot of Nigerians sites you can publish your news release. A few examples are,,,,, and so on.

Search Engine Optimization

Putting up a website for your business is good, but the journey doesn’t just end there. You need to have it flooding with visitors and prospects, which may eventually end up as your customers. One of the most effective ways to make this happen is search engine optimization (SEO).

According to statistics, there are billions of searches going on search engines daily. This is where consumers like to go when they are ready to make a purchase decision. It should be the goal of any serious business website to compete for the top position on these search results. 

There are various techniques involved in search engine optimization, but can be basically categorized into on-page and off-page SEO. All of these techniques put into consideration search engine behavior, how they work and what consumers are searching for. If handled by competent hands, SEO has a huge potential for business growth.


Consumers are generally visual learners. So when it comes to communicating a product or service to them, incorporating a visual strategy is essential. This is a great way to grab their attention and give them a clear and engaging demonstration of your value proposition.

Videos pay off big time! They have been reported to boost conversion and increase sales tremendously. For instance, a prospect can watch an explainer video about your product or service, and decide to pay for it afterward. This is huge for any business in Nigeria.

Creating a video does not need to be difficult. In fact, it doesn’t need to be perfect. What matters is the content itself. It should be able to take consumers on a journey and clearly explain your product or service.


It does not matter the nature or size of your business, blogging is a good way to create awareness for your business. This is an inexpensive way your business can enhance inbound marketing and attract a huge traffic.

A blog provides you a space to communicate and engage with their prospects and customers. This allows you to develop relationships with them. A blog that is packed with valuable and expert information positions you as an authority in your industry.

An amazing benefit that comes with this practice is the opportunity for others to share links to your blog posts. If your content is great, there is a potential for it to go viral. This translates to an exponential growth in awareness, inquiries and conversion rates.

Bottom Line

The Artificial Intelligence industry is both innovative and competitive. In order to stand out and thrive in business, you need to be seriously involved in digital marketing for artificial intelligence companies in Nigeria. 

If you need help with your digital marketing activities and need an experienced digital marketing partner, AdHang is here to help. The above-mentioned strategies are just a few of what we use to run digital marketing campaigns for companies in Nigeria.

We have a proven track record of helping companies grow their business using digital marketing strategies in Nigeria. We want to do the same for you if you will allow us.  With AdHang, you have a greater chance at increased sales and seeing company growth. This is because we know the latest trends and best practices, and employ the best tools and strategies needed for digital marketing success. Our digital marketing for home energy in Nigeria will do nothing but take your business to the next level. Click here for the packages.