Digital Marketing for Home Energy Companies in Nigeria

The internet has doubtless changed the face of marketing in Nigeria. Research has it that an increasing number of consumers are turning to the internet when they are looking for a product or service. So in order for any business in Nigeria to be successful today, it has to meet its customers online.

As a home energy company, digital marketing is how you get ahead of and stand out from the increasingly intense competition. This type of marketing is an effective way to target your most valuable prospects, and if done right converts them to buying customers.

Keep reading to learn more about how to deploy digital marketing for home energy in Nigeria.


Infographics essentially refer to visual and engaging representations of data used to concisely communicate information that is complex. Sometimes, consumers are not ready to read a detailed explanation of why and how your product or service is valuable to them.

Infographics help to explain your business and the problem it solves in a concise and engaging visual. This provides your business an opportunity to present information in a dynamic and standout format and sets you apart from competitors.

This tool also helps to establish the authority of your brand. They can be used for SEO appeal; can be promoted to help expose your business and build links across the web. The creative use of this tool is endless.

Make sure your infographic is pleasantly designed, with well-laid out content. It is an effective way of reach your business and communication goals

Sponsored Social Media Ads

The entire world is currently on social media – maybe not the entire world, but a large amount. This is why no business in Nigeria has any excuse not to be too. This makes social media Ads one the most highly effective digital marketing strategy in Nigeria for reaching your business goals. It’s no surprise why the number of entrepreneurs and businesses implementing this marketing strategy is gradually rising every year.

Sponsored Social Media Ads simply refers to an advertisement that is done on a social media network or platform. This form of marketing helps businesses reach a large number of potential customers, acquire new customers and build better brand awareness.

More than reaching a lot of people is that these consumers are highly targeted. This means that you can promote to a specific audience with predetermined variables of characteristics such as age, sex, language, location, socioeconomic situation, hobbies, personal interest, etc.

Email Marketing

This is the foremost and oldest digital marketing strategy ever known. Regardless, it has still managed to be one of the most profitable and effective strategies on this home energy digital marketing guide.

Email involves sending commercial messages to potential or existing customers via an email service. Despite the advent of social, a huge number of people still use email more than the new platforms. Plus, the click-through rates and ROI is simply amazing.

In fact, there are a lot more email accounts than social accounts. This translates to a huge audience you can share a wealth of information with. You can use this channel to establish a strong connection with your potential customer via personalization. This is an edge it has over other channels of digital marketing in Nigeria.


You probably never knew this: there is a big demand for podcasts. The love for podcasts is gradually increasing in Nigeria, and this is largely because of their educational value. In the 21st century, there is no way to avoid the impact of multimedia in content amplification. There’s a lot of value podcasting can bring to your business.

Podcast is one form of video marketing that is worth taking advantage of. Employing a podcast marketing strategy can go a long way to increase the reach of your business and boost your bottom line. 

You do not need to own your own podcast or partner with a podcast product. You just need to find podcasts that center around discussions and conversations about your business or industry (home energy). You also want to make sure that they have a wide reach.

You just leverage the existing audience and listenership of the podcast and promote your business therein. 


Your competitors are probably leveraging SEO, and you should too. This is a strategy that focuses on making your business’ website readable and easily understandable for Google. These efforts include activities done both on-page and off-page. 

SEO helps your business website get ranked in search engine results for words or phrases related and relevant to your business. Your business gains market share as a result. This also translates to more brand awareness, expansion of target audience and more revenue.

Results that appear on the first page of search engine results are known to accrue 90% of traffic. Generally, when your website ranks high on search engine results pages, consumers perceive/consider your site to be trustworthy and high-quality. This can be big for your business.

News Release and Distribution

News release, contrary to popular belief, is not dead. This can be a very effective tool to get the word out about your business and the value it offers. Press release is essentially a release of a summarized announcement of a product or service of a business.

As home energy business in Nigeria, when you are doing something big or a momentous event, and of course is newsworthy, you may want leverage on this tool to create awareness. This in turn could improve your brand, establish it as a thought leader, and help in acquiring potential clients.

There are a whole lot of sites that help to publish news releases in Nigeria. A few examples are,,, and

Some of these sites are niche-specific and some for general news. Also, some come with a free plan, while others come with premium plans. For maximum results, it is important to find a service provider based on your needs and industry and meet your requirements. If you need help distributing your news release, check out AdHang.

Bottom Line

If you’re in the home energy industry in Nigeria, we can tell from experience that planning and executing a digital marketing strategy is somewhat grinding and time-consuming. For this reason, many companies in the industry partner with a digital marketing agency like AdHang. 

With AdHang, you have a greater chance at increased sales and seeing company growth. This is because we know the latest trends and best practices, and employ the best tools and strategies needed for digital marketing success. Our digital marketing for home energy in Nigeria will do nothing but take your business to the next level. Click here for the packages.