Digital Marketing For Jewelers In Nigeria with strategies to promote Jewelries online in Africa

If you are a jeweler in Nigeria and would like to put your business in front of many Nigerians using digital marketing, this jeweler digital marketing guide is all you will need to take your jewelry business from a place of obscurity to a place where Nigerians can’t stop talking about you and your business.

Just like a piece of jewelry stands out in a crowded environment, so do jewelers who are quick to jump on the digital marketing platform.

If you’re a jeweler looking to announce your business to Nigerians, you’ll need to do more than just have the latest items in store. It will include some digital marketing!

Digital marketing for jewelers in Nigeria is a must if you want to expand your business and these five tips will help you grow your jewelry business.

This is a jeweler digital marketing guide to taking your business in front of millions of people every day.

Video Marketing

The use of video to promote awareness, build engagement, and drive sales is known as video marketing. It is a large element of digital marketing and overlaps with content marketing.

If you haven’t already begun video marketing, now is the moment. With conventional marketing’s effectiveness diminishing and video’s popularity increasing, video marketing has become a must-have for any jeweler in Nigeria.

Here are some of the benefits of video marketing in Nigeria:

  1. It connects your business with your Nigerian audience.
  2. It drives massive traffic to your business.
  3. It boosts information retention making your Nigerian audience remember you.
  4. Video marketing is more engaging therefore it attracts new customers.
  5. More people, especially Nigerians, prefer watching videos to reading.

File Sharing Sites

File sharing is the act of making files available for download by others. It may be anything as simple as viewing work files from your home computer or sharing papers you generated on your website. The problem with file sharing is that copyrighted content may be shared with others without the consent of the copyright holders.

Here is a list of file-sharing sites you can use to promote your jewelry business in Nigeria to as many Nigerians as you possibly can:

  • Google Drive
  • Jumpshare
  • Microsoft OneDrive
  • Box
  • Amazon Drive
  • Dropbox
  • Hightail
  • Mediafire
  • FileShare
  • Zippyshare
  • DropSend

Photo Sharing Sites

Photo sharing sites are websites used for storing and sharing photographs. Users submit photos to the service, which are then saved on the server and made available to friends and family through personal web pages. Prints and other accessories, like pieces of jewelry, maybe bought, which is why the site was created.

It’s actually not that difficult. Instead of printing photographs of your pieces of jewelry and showing them to friends, photo sharing services will allow you to upload your jewelry and share them with your online friends in Nigeria, or even the whole web.

Since the 1990s, people have been exchanging photos online. However, with the development of low-cost digital cameras and high-spec camera phones in recent years, websites particularly designed for uploading and sharing have grown in popularity.

Here is a list of photo sharing sites where you can share your jewelry business in Nigeria:

  1. Google Photos
  2. iCloud Photos
  3. Amazon Photos
  4. Dropbox
  5. WeTransfer
  6. Flickr
  7. SmugMug
  8. Photobucket
  9. 500px
  10. PhotoBlog
  11. Imgur
  12. Behance
  13. ImageShack
  14. PostImage
  15. imgbox
  16. PhotoCircle
  17. VSCO
  18. Ever
  19. Cluster
  20. FamilyAlbum

Share your jewelry business on any of the websites mentioned above to get your business to potential buyers.


A blog is a website that displays content in reverse chronological order, with the most recent entries showing first, at the top. It is a platform where a writer or a group of publishers may express their thoughts on a certain topic. Writing, photography, and other forms of media that are self-published online are referred to as blogging.

Blogging began as a way for people to post diary-style entries, but it has subsequently been incorporated into many businesses’ websites. Blogging distinguishes itself through regular updates, casual language, and chances for readers to interact and create a dialogue.

Search engines favor blogs because they’re frequently updated and are usually at the very top of search results.

That is why starting a blog for your jewelry business in Nigeria is a smart thing to do because you can reach millions of people in Nigeria daily by only talking about your jewelry business and publishing pictures of pieces of your jewelry online.

Here is a list of some blog platforms and sites that allow blogging you can hop on to start talking about your jewelry business to Nigerians:

  • Wix
  • WordPress
  • LinkedIn
  • Weebly
  • Medium
  • Ghost
  • Blogger
  • Tumblr
  • Joomla
  • Jimdo

Classified Sites

Reaching large audiences may sometimes appear to be a struggle against limited resources, with every platform wanting to profit from your marketing objectives. When social media and search engine advertisements are already devouring your budget, free classified sites can help you in making the most of your money.

Using free classified sites to promote your products or services may seem like an unusual approach to market your jewelry in Nigeria, yet almost half of internet users were already using classified ad sites in 2009. This figure has gradually increased since 2005, particularly among today’s most important consumer demographic.

With the appropriate internet advertising options, you may obtain free tools that will allow you to reach millions of people without spending a single penny.


Digital marketing for jewelers in Nigeria has become so easy due to the fact that you can reach millions of people every single day using any of the guides above for jewelers in Nigeria.

But the task of doing all these perfectly will be daunting, that’s why it is vital you get help from an agency that specializes in taking businesses from obscurity in the digital world in Nigeria, to reaching millions of Nigerians in no time.

And such an agency that will take your business to the next level is AdHang.

As a digital marketing agency that specializes in growing businesses in Nigeria, AdHang will take your jewelry business and place it in front of millions of Nigerians every day using a combination of the tactics already mentioned above. Click here for the marketing packages.

Contact our representatives to learn more about how we can help your jewelry business grow.