Restaurant SEO in Africa

We understand that you’ve been trying to grow your restaurant by taking it online…

That’s a smart decision, especially now that the restaurant market is very competitive.

If you have a website you might want to think about tweaking it with SEO to boost your chances against the hoard of competitors in Africa.

This article will suggest some changes you can make on your website content

to get more eyeballs on your posts.

At the end of the article, we’ll recommend an easy solution to all your SEO problems…

Overview of SEO

This is a series of steps taken in order to help a website or a content rank higher on search engines (like google), hence the full meaning; Search Engine Optimization.

If you perform a typical google search, you’d see about 2-3 results bearing the tag “Ad” by the left-hand side of your screen.

Those are the paid adverts…

Under those paid ads are “organic” posts that have been ranked by search engines based on the relevance of the content and the other criteria.

Ranking first or maybe second after the paid ads is where you want to be.

This is where SEO comes into play…

If your site is correctly optimized for relevant keywords when your ideal customers go on google, your page will show up on the first page of the search engine. Your prospects will be more likely to click on your site, visit your restaurant and maybe make an order or two.

There are a number of ways to rank high on search engines…

Some strategies are simple but require quite a bit of keyword research and backlinking.

Others require some shady tactics which could land you in trouble if google or any other search engine finds out.

We’ll not talk about the latter but in general, for you to succeed, you must first create unique posts that provide value to your readers.

Advanced SEO marketing is nothing if your content is not worth reading.

Every content must be made with the reader in mind. It should answer a question which your ideal customer in Africa is curious about.

Benefits of SEO to Restaurant owners in Africa

Restaurant SEO tips in Africa

Oh great, you’re still here. We’re now going to show you the benefits of SEO when you do it consistently. They include:

  • Increase in the amount of on-coming traffic to your website
  • Increase in the amount of online subscriptions by potential customers and regulars
  • Unlimited amount of unpaid brand awareness
  • Exponential income growth

Tips to help your website rank higher

SEO is like a pot of beans. Takes long to make, but leaves you satisfied in the end.

Below are some of the things to consider when cooking so you don’t waste gas:

  • Keyword Research and planning: We’ve been rambling on and on about keywords. They are simply those words which your ideal customers in Africa are more likely to use when performing a google search for things related to your service. It is imperative that you use these keywords in your content. You can use tools such as Google Keyword Planner and SEMrush to help with keyword research.
  • Optimize for Local SEO: You can add your restaurant website to directories and social media platforms that promote businesses. This works for location-based services like restaurants and helps improve your brand identity as a reputable business. Pages such as Google My Business, Yelp, Foursquare, TripAdvisor and Yellowpages offer this service.
  • List your restaurant on review sites in Africa so as to increase your traffic and generate reviews for your business.
  • Make your website mobile friendly. Sites that are not mobile-friendly are less likely to appear in searches.

The best solution to all your SEO problems

All we’ve said could help you clear enough ground in Africa but nothing beats professional service.

What if I told you that there is an agency that could solve all your SEO problems at budget-friendly rates?

The agency, my friend, is AdHang; an award-winning digital marketing agency that has its reins in all aspects of Search Engine Optimization and Marketing.

With almost 2 decades of experience in online advertising, AdHang is your best bet if you’re looking to have more orders than you can handle. Check us out today our SEO strategies and packages by clicking here.