Online digital public enlightenment is one of core expertise of AdHang. AdHang harnesses the power of all the online digital public communication tools and online major platforms both in Nigeria and international to help institution or organization reach millions of Nigerian populace or entire Africa’s continent and create massive public enlightenment campaign on a given issue.
All AdHang’s public education campaigns follow global code of conduct and principles that maintain highest internet ethical standard. Your organization’s online public enlightenment campaign will be run in a such a manner that is accurate, complete, clear and design to promote credibility and trust by the target audience, interested group and Nigeria’s general public.
Below are steps to start your online digital public enlightenment with Adhang.com and the approach:
A. Choose a plan (or let’s Adhang.com know your selected channels and budget through your brief; Adhang.com will work with it instead). “Click here to download a brief template”
B. Email us copy of your brief document (your brief document details every thing to know about your public enlightenment campaign) which will include the target audiences, objectives e.g create awareness, educate the masses etc.
That is all needed on your part for your digital public enlightenment s creative works to begin. Your brief document will be studied and we will contact you if we any need further information.
For Online digital public enlightenment campaigns Adhang.com uses 10 working days for the following teams to strategize and prepare:
-Team A: AdHang’s situation analysis experts employ AdHang’s tools to analyze:
- Target audience to know what is their online behavior and preferences are.
- What will be a stumbling-block to the message (Ignorant, opposition etc).
- Conduct a PESTLE (political, economic, social, technological, legal and environment factors) analysis to determine the best acceptable and appealing formats and map out suitable strategy to get positive response from the masses.
- Core benefits that the target populace will derive from the public enlightenment.
All the studies, analysis and information gathered will be passed to the following teams to continue.
-Team B: Copy-writing experts writes digital banner headlines, educative articles, online press release, digital guide presentation and informative video script.
-Team C: Digital art designer experts design digital presentation, call to action banners formats and attractive media adhering to internet’s platforms requirements and international standard.
-Team D: Digital advertising copy creation experts create advertising copies, research and generate campaigns keywords and internet video creation.
-Online campaign administrator Will email all the prepared creative works and materials to further confirm by the organization. Once Adhang.com gets a “go ahead” response a campaign administrator pays all the online digital media.
– Account manager will publish your public enlightenment on numerous internet platforms such as Google, Yahoo, Microsoft Adcenter, Linkedin, Cokoye etc and the messages start running immediately all over the internet and the organization’s banners start instantly to pop out in millions of web pages online.
-Team C: Content publishing unit will forward a copy of all the prepared articles, a demonstration video, digital presentations and a press release to the organization before publishing them to all the array of online media and sharing platforms on the contract.
Finally, the following experts will be dedicated to the project: Account manager, online digital environment research, content marketing, social media strategies, mobile advertising, digital influencers, analytic metrics, online display, search engine display and campaign administrator all will manage the public enlightenment campaigns all over the web to ensure all the objectives and goals of the program are attained.