Digital Marketing Nigeria

AdHang harnesses power of advanced technologies, digital marketing components, all powerful online platforms, and runs cohesive and coherent massive exposure campaigns to reach out to millions of target audience via the internet.
 
There are three general steps to hire AdHang, and start using the agency: step 1 “give your detail”, step 2 “get the agency feedback” and step 3 “get all started”.
 

Step 1: Give your detail

Provide the following information:
 
1. What service or product does the company/organization deal on, or what do you want to advertise, promote or publicize?
2. Who are the target audience?
3. The region or country the target audience are located?
4. Website address if any.
5. What are your objectives? E.g. to create awareness, increase sales, subscribers, get downloads, leads, educate potential customers, establish the company as an expert in the field, public enlightenment, etc.
6. The advertising timeframe and budget ( not sure about the budget? see standard costs, you can choose a plan from there, or state your budget).
 

Step 2: Get the agency feedback

The information you provide will help AdHang team on the following:
 
i. Situation analysis (this includes SWOT analysis)
ii. Determine the communication needs: message strategy and creative strategy
iii. Setting communication channels’ objectives
iv. Choose the component(s) of digital marketing, e.g., search engine, influencers, social media, mobile, online display, and content marketing)
v. Select online platforms
vi. Then send the scope of reference (daily routine campaign, strategies, sites, creative types, etc) to your entity for review and approval, before the camapign will start.
 

Step 3: Get all started

1. Make the online campaign payment, and the receipt will be e-mailed within 24 hours.
2. AdHang will create all the online campaign works like Internet banners, contextual adverts, promotional piece, headlines, video, etc. All the creative works will be done in your entity’s name with its logo, web address, etc, and forward to you first. Once the agency gets the feedback, all the internet media owners will be paid and the online campaign will begin within 24 hours.
 
Reports to get
i. notification of adverts display in all the listed platforms within 48 hours (the adverts can be viewed in a particular region, across Nigeria, or world at large)
ii. notification of all the contents’ publications in all the listed platforms within 7 days (with active publications’ links which the publications can be viewed across Nigeria, and world at large)
iii. performances on monthly/weekly basis or at the end of the campaign contract

 
Use the form below to reach AdHang with the above information or any question you have.
 

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For Internal use only

i. Does category of this product/service obvious to the target audience?.

ii. Is the product/service new in the industry? If NO, there is competitor(s); if YES, no obvious competitors, at least there’re latent competitors (those not in the same industry as client, but can satisfy same needs in their own way).

iii. Is the product/service life cycle stage in the chosen country obvious? Is it in introduction, growth, maturity or decline stage?.

iv. Is the product/service new to the company; if NO, it’s likely is an established company in this line of product/service in the industry.

v. When would client want to commence the online marketing/advertising and duration? Anything on the way that might hamper the success of the marketing? Evaluate it using PESTLE ( Political, Economic, Social, Technological, Legal, Environmental) factors.

vi. Apart from objectives, does the client specify goals? E.g. 20% increase in sales, 100%increase in enquiries, 200%increase in download, 40% increase in filling a form, etc. If yes, is it achievable considering the budget, time frame, and nature of product/service (Impulse product, emergency product, technical product, etc)?.

vii. What are the points-of-parity, and what are the points-of-difference?.

Brief Answers to the above questions according to their numbers

i. If it is not obvious, the category has to be established; informative advertising will be done, which includes awareness creation, educating the target audience, and establishing the brand.

ii. If it new in the industry, informative advertising will be used, if not, there are competitors as a results points-of-parity and points-of-difference advertising will be used.

iii. Basically Introduction stage “Informative Advertising”, Growth stage “persuasive advertising” Maturity stage “reminder advertising” Decline state “reinforcement advertising, and sales promotion advert”.

iv. If it new to the company “informative advertising”, if not, and there are competitors the ii answer above will be used.

v. Industry will determine the focus of any of the PESTLE. For example, medical product using legal aspect of the PESTLE, is it an “over the counter” drug/medicine? If not, the adverting/marketing will be targeted at physicians; otherwise, mass advertising will be used.

vi. Basically, the goal, budget and nature of the product/service will determine the answer. For example, if goal is to increase x% sales, an established category of an impulse product the sales can start immediately the advertising begins, if it is a technical or high price product, it may reach at least a month before the sales can start coming, etc.

vii. Things and features the product/service has competitors have, and things and features the product/service has competitors do not have.

 

Steps hire online marketing agency in Nigeria Africa