Creative Brief Templates

This brief template is meant to guide an entity to provide enough detail, so AdHang will have an understanding of the key issues, the purpose, timelines, target audience, outcomes, and measures of success your entity requires from its investment. Download the brief template below and fill it .

Choose below the category that best describes your entity:

Business – corporation, start-up, etc.

Mainly to increase sales, subscribers/customers, and more market share; brand awareness, etc.“Click here to download“.

Event – carnival, rally, crusade, concert, etc

Mainly to attract ticket buyers, participants, create event publicity, etc. “Click here to download“.

Organization/institution – school, government, church, etc.

Mainly for public enlightenment, announcement, educating the populace, public awareness, etc. “Click here to download“.

Public figures – politician, artist, futurist, activist, public office holder, etc.

Mainly to build or repair public opinion, political campaign, attract supporters, influence the masses, etc. “Click here to download“.

Online Digital Public Relation

Mainly for online reputation management, crises management, image/brand promotion, etc. “Click here to download“.

Not covered above? Use the contact form below to send AdHang the following information:

1. What service or product does the company/organization deal on, or what do you want to advertise, promote or publicize?
2. Who are the target audience, and the region or country they are located?
3. Website address if any.
4. What are your objectives? E.g. to create awareness, increase sales, subscribers, educate potential customers, establish the company as an expert in the field, public enlightenment, etc.
5. Your budget and timeframe.
6. Optionally, any other thing you want AdHang team to know, for example, you have campaigns already running in a particular platform and want the platform be excluded in this campaign, the product/service is platform’s censored, etc.

These will help AdHang team on the following:

i. Situation analysis (this includes SWOT analysis)
ii. Determine the communication needs: what to say (message strategy), how to say it (creative strategy)
iii. Setting communication channels’ objectives
iv. Choose the component(s) of digital marketing, e.g., search engine, influencers, social media, mobile, online display, and content marketing)
v. Select online platforms
vi. Then send the scope of reference (daily routine campaign, strategies, sites, creative types, etc) to your entity for review and approval, before the publicity will start.

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