Nigerian Public enlightenmentOnline digital public enlightenment is one of core expertise of AdHang. AdHang harnesses the power of all the online digital public communication tools and online major platforms both in Nigeria and international to help institution reach millions of Nigeria’s populace, and create massive public enlightenment campaign on any issue.

All AdHang public education campaigns follow global code of conduct and principles, and your organization’s online public enlightenment campaign will be run in a such a manner that is accurate, complete, clear and design to promote credibility and trust by the target audience, interested group and Nigeria’s general public.


Below are steps to start your online digital public enlightenment with and the approach:

A. Choose a plan (or let us know your selected channels and budget through your brief; will work with it instead). “Click here to download a brief template


B. Email us a copy of your brief document (your brief document details every thing to know about your public enlightenment campaign) which will include the target audiences, their location, duration of the enlightenment, objectives, etc. Objectives such as create awareness, educate the masses, etc.


These are all needed on your part for your digital public enlightenment creative works to begin. Your brief will be studied and we will contact you if we need anything on the process.


For Online digital public enlightenment campaigns AdHang uses 10 working days for the following teams to strategize and prepare all the campaign materials:


-Team A: AdHang’s situation analysis experts will employ AdHang tools to analyze:

  • Target audience to know what is their online behavior and preferences are.
  • What will be a stumbling-block to the message (Ignorant, opposition etc).
  • Conduct a PESTLE (political, economic, social, technological, legal and environment factors) analysis to determine the best acceptable and appealing formats and map out suitable strategy to get positive response from the masses.
  • Core benefits that the target populace will derive from the public enlightenment.


All the studies, analysis and information gathered will be passed to the following teams to continue.


-Team B: Copy-writing experts will write digital banner headlines, educative articles, online press release, digital guide presentation and informative video script.


-Team C: Digital art designer experts will design digital presentation, call to action banners, and attractive images adhering to internet’s platforms requirements and international standards.


-Team D: Digital advertising copy creation experts will research and generate campaigns keywords, and create advertising copies and internet video.


-Online campaign administrator Will email all the prepared creative works and enlightenment materials to you to further confirm. Once everything is OK, campaign administrator will pay all the online digital media.


– Account manager will publish your public enlightenment on numerous internet platforms such as Google, Yahoo, Microsoft Adcenter, Linkedin, Cokoye, etc. And the enlightenment will start running immediately all over the internet – the organization’s banners will start to pop out in millions of web pages.


-Team C: Content publishing unit will forward copies of all the prepared articles, demonstration videos, digital presentations, and a press release to the organization before publishing them to all the online media and sharing platforms on the contract.


Finally, the following experts will be dedicated to the project: account manager, online digital environment researcher, content marketer, social media strategist, mobile advertising specialist, digital influencers strategist, data specialist, online display strategist, search engine display professional and campaign administrator. All these experts will manage the public enlightenment campaigns all over the web, and ensure all the objectives and goals are achieved.

Click here for plans.