Blockchain companies SEO tips

When you think about Blockchain what comes to mind? Cryptocurrency? Bitcoin? Well, Blockchain technology has a wide variety of applications, and the technology is responsible for the likes of Bitcoin and Ethereum, true, but it is much more than just cryptocurrency. And as the blockchain industry continues to grow, companies (existing and upcoming) in the space are constantly on the lookout for ways to improve their search engine visibility, in a bid to attract as many customers as possible. One of the most effective ways to achieve these goals is through this little thing known as search engine optimization (SEO). SEO involves optimizing your websites and total online presence to improve your search engine rankings, your overall online reputation (yes reputation matters here too) and drive more organic traffic to your site.

If you’re a blockchain company looking to improve your SEO, there isa vastsea of resources available to help you get started. In this very informative post, we’ll discuss some of the best SEO guides for blockchain companies, covering a range of important topics from keyword research and on-page optimization to link building and technical SEO. As more and more companies enter the market, the competition for visibility and search engine rankings is becoming increasingly fierce. So, without further ado, here are some of the best SEO guides for blockchain companies:

#1 Keyword Research

Any SEO plan should start with rigorous keyword research. In order to do this, you must first determine the words and phrases that your target audience uses to search online. Then, you must optimise your website and content to appear for these terms. The terms “Bitcoin,” “Ethereum,” “blockchain,” and “ICO” are some of the most frequently used when referring to blockchain businesses. However, it’s always interesting to think about how to connect your content with popular keywords. Another aspect of keyword research that may not be mentioned frequently is that trending news around a subject can propel a company to the top of the search engine rankings. Always keep an eye and ear out for trending news and lean into it to get your companies name out there. Don’t just look for popular industry keywords alone, look at and closely follow the trends as well.

  • Once you have a list of keywords, you can analyse them to determine which ones are most relevant and valuable to your Crypto enterprise. You can look at the search volume, competition, and CPC (cost per click) to get a sense of how much traffic and revenue a keyword might generate for your business.
  • You can use a range of instruments and methods to carry out keyword research. Among the popular tools are Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. In order to conduct keyword research, you can make use of a variety of tools and techniques.
  • Use Google’s Autocomplete feature as another tactic. Popular tools include SEMrush, Ahrefs, Moz Keyword Explorer, and Google Keyword Planner. The Google search bar will display a list of relevant terms that other people have looked up when you begin typing a word or phrase. This is a useful method for seeing what people are looking for right now and can provide you with suggestions for new keywords to target.

#2 On-Page Optimization

At this point, it’s time to optimise your website for your target keywords as you’ve determined which ones they are by following our first step. This entails ensuring that your website is functionally sound and that all of your material is clear and educational. Best practises for on-page SEO include:

  • Including your target keywords in the title tags and meta descriptions of your web pages, the structure of your URLs can also affect your search engine rankings. URLs should be short, descriptive, and include your target keywords. For example, rather than having a URL like ‘’, it would be more beneficial to have ‘’.
  • The overarching construct  of your URLs and the inclusion of your target keywords in the meta descriptionsand title tags of your web pages can be veryinfluential in terms of how well you rank in search engines. Short, descriptive URLs that contain your target keywords are best. It would be better to have a URL like”″ rather than one like “,” for instance.
  • Producing insightful content of the highest calibre that is important to your intended audience.
  • Header tags, also known as H tags, are used to structure the content on your web pages. They range from H1 (which is the most important) to H6 (the least important). It’s important to use header tags to organize your content and make it easy for search engines to understand the hierarchy of your content.
  • On-page SEO optimization might also involve the use of images. Your pages’ loading times can be sped up by image optimization, which will help your search engine rankings. Image optimization includes carefully compressing the photos, creating file names that are informative and keyword-rich, and adding alt tags to the images that describe them.
  • You should also make sure your website utilises header tags (alsoknown as H tags), to organise the material on your web pages. They start with H1 (the most significant) and go all the way to H6 which is the least important. Header tags are crucial for content organisation and for helping search engines comprehend the structure of your content.

Link Building

Best SEO Guide for Blockchain Companies

Creating links to your website from other websites is known as link building. These links let search engines know that your website is trustworthy and influential, backlinks are a crucial part of any SEO strategy. Some link-building techniques for blockchain businesses include:

  • Participating in blockchain related online forums and communities.
  • Writing and participating as a guest blogger on well-known websites devoted to the blockchain.
  • Featuring visitors who are well-known in the blockchain industry.
  • Producing excellent, shareable material that will probably link back to your company.

Content Marketing

The process of creating and disseminating valuable information in order to draw in and interact with your target audience is known as content marketing. For bitcoin businesses (just kidding😊), for blockchain businesses, this can entail producing blog posts, videos, and infographics that inform viewers about various facets of the blockchain or cryptocurrency market. Best practises for content marketing include:

  • Making use of social media to advertise your material.
  • Planning and organising your content on a calendar.
  • Using analytics to monitor the success or failure of your material and making any necessary adjustments as quickly as possible.

SEO for blockchain businesses might be daunting at first, given the relative infancy of the industry but with the appropriate tactics, you can improve your exposure and search engine ranks, which will subsequently aid in the expansion of your firm. You can position your business as an industry leader and a trustworthy, authoritative source of information with a little bit of work and persistence.