Online advertising can help entities like businesses, musicians, politicians, and event organizers to achieve their numerous objectives such as to inform, persuade, remind and reinforce. However, there are various online advertising key performance indicators to measure all these – different entities pay attention to different online advertising key performance indicators.  In addition, different online advertising… Read More


Online advertising is a great way companies can reach their target customers, potential users, and intermediaries such as distributors, wholesalers, retailer and resellers. There are numerous online advertising methods in Nigeria, and across the globe. Different industries value different methods of online advertising, which means what is preferable in one industry, might be different from… Read More


What are online advertising benefits? Today in this blog post will be looking at 6 common benefits of advertising online. Whether for business, event, politics, or institution such as school, government and church, these 6 benefits of online advertising are applicable to all. 6 Common Benefits of Online Advertising Awareness Education To establish Sales To… Read More


Which digital marketing is best? There are 6 components of digital marketing an entity can use to reach its target audience in Nigeria, Africa and any part of the world. What are these components of digital marketing? In no particular order, there are search engine marketing, mobile marketing, content marketing, influencers marketing, internet display advertising,… Read More


Social media political campaign strategy in pdf is meant to help a politician to win an election using social media. This e-book detailed latest political marketing strategies using social media sites both popular and unpopular ones. Whether you are campaign for Nigeria’s election, any country in Africa or just region around the world, this social… Read More


Many startups are constantly springing up in Nigeria from different niches, and industries to satisfy different needs.  In this post we look at 7 reasons Nigeria’s startups need digital marketing. Why digital marketing is important for startups 1.            Competing favorably 2.            To inform 3.            To persuade 4.            Data gathering 5.            Affordable marketing cost 6.            Convenience… Read More


In how digital marketing works we will briefly look at things that digital marketing entails.  Digital marketing in this context refers to internet digital marketing, in other words, we are referring to online marketing. What is digital marketing? According to Wikipedia: “Digital marketing is the marketing of products or services using digital technologies, mainly on… Read More


How to market a movie in Nigeria is a guide to help movie producers to market their movies in Nigeria, Africa and across the world.  You have to identify the target audience you want to market the movie to; they could be men, women, all adult, or a particular tribe, etc.  Where is this target… Read More


Search Engine improvement, (SEO), is an advertising discipline focused on developing permeability in natural (non-paid) net index results. Website optimization envelops both the specialized and inventive components required to drive traffics, improve rankings and increase mindfulness in web crawlers. There are numerous aspects of SEO, from the phrasing of your content to how different websites… Read More


How to do online marketing in Nigeria involves understanding digital marketing components which are internet display advertising, search engine marketing, content marketing, influencers marketing, social media marketing and mobile marketing, and factors such as target customers, competitors, climate, company, and collaborators. These are the things that will enable you to do online marketing in Nigeria… Read More