In these online promotion techniques in Nigeria we will be looking at ways in which entities can effectively promote anything online and get results in Nigeria in a long run.  These online promotion techniques in Nigeria are for companies that want to promote products and services, institutions that want to engage masses, event organizers that… Read More


There are many reasons Nigerian entities need online awareness campaigns, such as products and services awareness, public enlightenment, to save Nigerians from ignorance, and bring to the public notice what is important to them in any situation, and so on. In this guide, we will be looking at 5 Online Awareness Campaign Ideas for Nigeria… Read More


Online advertising can help entities like businesses, musicians, politicians, and event organizers to achieve their numerous objectives such as to inform, persuade, remind and reinforce. However, there are various online advertising key performance indicators to measure all these – different entities pay attention to different online advertising key performance indicators.  In addition, different online advertising… Read More


Online advertising is a great way companies can reach their target customers, potential users, and intermediaries such as distributors, wholesalers, retailer and resellers. There are numerous online advertising methods in Nigeria, and across the globe. Different industries value different methods of online advertising, which means what is preferable in one industry, might be different from… Read More


What are online advertising benefits? Today in this blog post will be looking at 6 common benefits of advertising online. Whether for business, event, politics, or institution such as school, government and church, these 6 benefits of online advertising are applicable to all. 6 Common Benefits of Online Advertising Awareness Education To establish Sales To… Read More


Which digital marketing is best? There are 6 components of digital marketing an entity can use to reach its target audience in Nigeria, Africa and any part of the world. What are these components of digital marketing? In no particular order, there are search engine marketing, mobile marketing, content marketing, influencers marketing, internet display advertising,… Read More


Social media political campaign strategy in pdf is meant to help a politician to win an election using social media. This e-book detailed latest political marketing strategies using social media sites both popular and unpopular ones. Whether you are campaign for Nigeria’s election, any country in Africa or just region around the world, this social… Read More


Many startups are constantly springing up in Nigeria from different niches, and industries to satisfy different needs.  In this post we look at 7 reasons Nigeria’s startups need digital marketing. Why digital marketing is important for startups 1.            Competing favorably 2.            To inform 3.            To persuade 4.            Data gathering 5.            Affordable marketing cost 6.            Convenience… Read More


In how digital marketing works we will briefly look at things that digital marketing entails.  Digital marketing in this context refers to internet digital marketing, in other words, we are referring to online marketing. What is digital marketing? According to Wikipedia: “Digital marketing is the marketing of products or services using digital technologies, mainly on… Read More