Digital Marketing Strategies for Mining Companies in Nigeria

There are a number of digital marketing strategies for mining companies in Nigeria looking for a more effective approach to reach their target customers. Your customers are not your average day-to-day kind of prospects. You are pitching to businesses in the minerals sector that requires your services. This requires a targeted yet multi-faceted approach which includes having a professional business website to create a presence online and then making this website readily accessible to prospective customers.

From search engine optimization techniques all the way to creating white papers and presentations, AdHang brings you a comprehensive guide to digital marketing for mining companies in Nigeria.

Digital marketing Guide 101 for Mining companies in Nigeria

  1. Search Engine Optimization (SEO)

SEO simply refers to all the processes involved in making your business website visible to customers online preferably on the first page of Google or any search engine. An effective SEO campaign for mining companies in Nigeria should have a clear plan that clearly outlines all the details of the campaign as well as the parameters to measure success.

There are certain steps involved in creating a successful SEO campaign

  • Firstly, you need to do your research and identify your audience:

You need to first identify target businesses in Nigeria that would require your mining and exploration services. Your campaign and everything surrounding it should be geared towards reaching this audience. 

  • Choose the right keywords:

What queries are your audience likely to type in when they are searching for your services. This part of SEO is an important part of your digital marketing strategy because choosing the right keywords would determine the success of your SEO campaign. Using the wrong keywords could undermine your strategy.

The best practice would be to use long form keywords that mimic closely your customers’ likely queries e.g.mining and exploration services in Nigeria, mining services in Nigeria etc.

Once you’ve identified your potential customers and the likely queries they type onto Google(keywords), the next step is to design your website content and add those keywords such that they show up consistently in your web content but are not so much that they get flagged up by Google as spamming. With the right use of your keywords your website would appear more relevant to searchers when they type in queries like mining companies in Nigeria.

Then comes the next critical stage of building links preferably to authoritative sites. The importance of linkbuilding is to show the search engines that your site is trustworthy and authoritative and that’s why other websites are linking to it. The more solid the reputation of your site the more likely it will show up on the first pages of search engines.

  • Monitor and measure the success of your campaigns

You should define set parameters for measuring the success of your SEO campaigns. Such parameters could include how many people click on your link, how many visits to your website, the average time spent on your website etc. Google analytics is a useful tool you can install on your site to analyze these useful parameters.

2.  Article Marketing

This is a form of internet marketing whereby mining companies in Nigeria looking for clients can write and distribute articles on their mining related services to a range of outlets such as article banks, forums and newsletter publishers like Your articles on other websites especially websites with high traffic serves two major purposes; to get a huge number of people to view your articles and possibly engage with your website and secondly for the purpose of SEO to help you build more backlinks to your website since these articles would be linking back to your site.

3. Press Release

A press release is an official statement that a company makes to the news media announcing their presence and unique services they offer to the general public.

Your press release has to be crafted with a well thought out headline that would interest your target audience as well as catch the attention of the publishers. You have to think of it from the audience angle and in this case, specifically from the angle of the prospects that would be needing mining services in Nigeria.

It should also cover the essentials in a few paragraphs because you don’t want to bog your audience with too many details and lose their interest. You should focus on how your information would help the readers because in order to get the journalist to publish it, it needs to be user focused.

You should also consider adding a few personal quotes about your services to make your press release fresh and exciting.

Make sure to include your company contact details in the press release as well.

4. Blogging Sites

Blogging is a great way to keep your mining business constantly relevant to your audience in Nigeria. Ideally, you should have a blog on your website and constantly update it with content including pictures and videos of your business activities. You could also submit blog posts to other blogging sites that are related to the mining services you offer

5. Whitepapers

As a mining company in Nigeria, you should strongly consider creating white papers to give your prospects a more detailed guide on certain aspects of your services and prove yourself an authority in your field. A white paper is an authoritative document intended to fully inform the reader on a particular topic. It combines expert knowledge and research into a document that argues for a specific solution or recommendation. The white paper allows the reader to understand an issue, solve a problem, or make a decision.

White papers are not strictly intended to sell a service but to provide so much well researched information on a particular topic that it makes you an authority in your field. This has the effect of increasing the confidence of prospective clients in your business and if they’re looking to engage mining or exploration services in Nigeria, they’re more likely to turn to you since you’ve shown yourself to be an expert in the field.

6. Internet Presentation

You can create a PowerPoint presentation for the web and share it publicly so anyone can access it. With Google Slides you can create a presentation that includes images, videos, and animations and share your work with other people through hundreds of file sharing sites. Such presentations can be indexed by Google if they are of high quality and can come up in response to search queries from your likely prospects who are looking for mining companies in Nigeria.

All these digital marketing strategies are time and effort-consuming and would require getting a dedicated team to do it correctly and consuming a significant portion of your resources.

At AdHang we are a team of professional digital marketers in Nigeria who can help you create, implement all the mining digital marketing above and monitor all your online marketing campaigns. To get all your digital marketing strategies done correctly and effectively, click here for marketing packages.