BACKGROUND

Dr. Nader Salti is certified (1999) and recertified (2008) by the American board of surgery. He is an associated fellow of the American College of Surgeons and a member of the American medical association.

Dr Nader Salti received his college and medical degrees from the prestigious University of Chicago, Chicago, USA(1989, 1993). He completed his general surgery residency training at the University of Rochester, Rochester, NY, under the tutelage of Dr.Seymour Schwartz, one of the giants of American surgical scholarship (1998).

Subsequently, he finished subspecialty fellowship training in colon-rectal surgery at the University of Illinois and cook county hospitals, Chicago (1999), under the direction of surgeon pioneer Dr Herand Abcarian. For the next decade, Dr Salti was in private surgical practice in the Chicagoland and Wisconsin areas. His calling to Dubai has allowed him to reach one of his passions in life, and that is helping as many multinationals as he can under one “roof”.

CHALLENGE

While Doctors are one of the most sought after professions in the world, especially at a time like this, Dr. Nader Salti found it challenging to get through his Nigerian counterparts.

Being a foreign doctor, he needed to create awareness in Nigeria. There was no information about the doctor in Nigeria, and he had no search engine ranking for his name. He needed online advertising, at the same time follows professional medical ethics.

When Dr. Nader came across AdHang, he knew he could achieve the aim of his medical service awareness in Nigeria.

SOLUTIONS

After the search for an online media agency with expertise in medical online enlightenment, SEO, and public engagement; Dr. Nader Salti contacted our support. The doctor had a discussion with AdHang’s personnel about his needs. AdHang team was happy to recommend strategies and lasting solutions for his project that follows medical ethics in Nigeria.

We started with creating classified online information, designing, and publishing internet banners. We went on to work on improving the search engine ranking for Dr. Nader Salti and the services he offers through awakening public healthcare and wellbeing consciousness. Also, AdHang implemented a content marketing strategy that would enlighten the Nigerian public.

RESULTS

Weeks after setting the ball in motion, Dr. Nader could boast of the top search engine ranking for his name in Nigeria, amongst other results. Some of which are;

  • Millions of impressions/hits were recorded, thus creating awareness and names’ recognition for Dr Nader Salti.
  • The name Dr. Nader Salti is placed in hundreds of sites; this includes news sites, forums, classified sites, and blogs in Nigeria and beyond.
  • Nigerian public was enlightened about the doctor and the solutions he offers through content marketing.
  • Contents about the doctor, his contact, location, expertise, and qualifications were permanently published in hundreds of places online targeting Nigeria/Africa and beyond.