Guest Posting A Step-by-Step Guide for Beginners

Guest posting remains a powerful method to boost brand presence and search exposure in contemporary times. It has time after time proven to be an effective approach towards growing your online business.

Whether you are a veteran in the blogging sphere or just kick-starting your content journey, guest posting is a game-changer. It is an opportunity to meet new audiences, form valuable partnerships and make your mark as an authority in your field.

What is Guest Posting?

Guest post refers a writing which is published on a website other than the author’s site. You become part of the team by offering relevant information to visitors, who may visit the site for other reasons as well. In turn, this provides an opportunity for you to demonstrate your skills, get exposed and often include a link directing to your web address.

Some of the advantages of guest posting in Nigeria include:

  • Build credibility
  • Expand your reach
  • Boost SEO
  • Networking opportunities

Step-by-step Guide for Successful Guest Posting

Define Your Goals

Begin with clearly defining your goals and objectives before anything else. What is it that you aim for? For instance, it might include enhancing the popularity of your site and establishing yourself as an authority in your chosen industry. How you tailor your approach and whether your guest post succeed largely depends on defining your goals.

Identify Your Niche

Select an area of interest; a skill, a talent or a specific industry. Your content has a higher chance of being effective if you post it on a host website that targets the same audience as yours. Alternatively, find blogs or websites whose audience will at least be interested in your industry.

Research Guest Posting Opportunities

Surf the internet to find websites or blogs where you can submit guest posts for posting within your category. You have the option of using search engines, social media Marketing and guest post directories. To start with, here are sample queries to consider:

  • [topic keyphrase] + “write for us”
  • [topic keyphrase] + “become a contributor”
  • [topic keyphrase] + “guest article”

Craft a Winning Pitch

In order to make a successful pitch, make sure it is brief, focused on individuality, and reveal mastery of the subject. To increase your chances of success, take the time to establish some form of relationship with the website owners. Familiarize with their sites and type of content they publish. Once you’ve done your homework, address your pitch to host website woner’s name and give reasons why you are the best candidate for the post..

Create Quality Content

Write a high-quality, detailed and attention-grabbing article. Make sure tometiculously follow the specific submission guidelines of the host website. Guidelines vary for different websites in Nigeria. Always check your work for errors; make it clear and cohesive before the submission. Try to avoid being overly promotional or salesy in your post.

Include an Author’s Bio

Generally, the author bio is what you use to make yourself known to the host website readers. This is probably the most important part of this guide. Be brief, and engaging and provide a link to your site, blog, social profiles, book, service, product etc. bear in mind that your choice of link(s) will depend on your guest posting goal.

Promote Your Guest Post

Article writing and digital marketing services

It is just enough to submit your guest post, you also want to extend its reach by promoting it on all of your social media and marketing channels such as newsletters and website. Encourage your readers to visit the host blog and engage with the post by sharing their thoughts and leaving comments. This form of cross-promotion helps to generate more buzz around the post and also creates a symbiotic relationship, proving your worthiness as a guest writer.

Track Results

It is important that assess the effectiveness of your guest posts. You can do so by tracking visitor’s clicks, page visits and user engagement. This information information will o a long way to assist you in future guess postings.

Final Thoughts

Guest posting in Nigeria is no doubt a powerful approach which will effectively enhance your website visibility in the online space.

If you’re ready to invest in guest posting, investing in AdHang’s guest posting service is the way to go.

AdHang is an award-winning digital marketing company in Nigeria with a team of experienced content strategists and writers for your guest blogging success. We can assist you in identifying appropriate guest-blogging opportunities for your niche. We also sepcialize in creating attractive pitches and remarkable content, and handling the whole submission process.