much does the average backlink costs

Here we are once again, to talk about link building. This time we are doing things a little differently because we have talked about link building itself, but now we are here to talk about the cost of link building. To those that may need a very short recap of what link building is, they are the links that act as a vote of confidence for your site, helping to improve your website’s authority and search engine rankings. Due to the importance of link building and the fact that it forms a crucial aspect of SEO services, it’s pricing may not be so obvious as certain agents or marketers may opt to underwrite or list it as an attachment. This can be very frustrating at times if you just need a particular service. Also, with so many different link building strategies and services available, it can be challenging to understand the cost involved. So,how much does it cost? Well, let us find out together.

The cost of link building can vary greatly, depending on the method, provider, location of the service and quality of the links you’re looking to acquire. Here are some of the factors that influence the cost of link building:

Quality of links: This is a no-brainer as high-quality links from authoritative websites are going to be more expensive to acquire compared to low-quality links from less authoritative websites.

Quantity of links: The number of links you need will also affect the cost of link building. A larger number of links will usually result in a higher cost, and the amount of time you are setup to subscribe to these services will definitely play a part in the total amount you end up paying.

Type of link-building service: Different link-building services offer different prices for their services, ranging from tens of dollars in some cases to few hundreds and several thousand dollars per month. For example, manual outreach and guest posting services tend to be more expensive than automated link building tools.

Location of link building service: The cost of link building services can also vary based on the location of the service provider. In general, link building services in developed countries tend to be more expensive than those in developing countries. The price scales can be very daunting so if any of the prices here seem like their too much, it may actually be much lower in your region.

Competitiveness of your niche: The more competitive your niche or industry is, the more you’ll need to pay for high-quality links as it takes more of everything to achieve the desired results. If your niche falls into this category it is best to go for a high quality service, if it is within your budget. If not start small and make your way up.

Ease of access: How easily accessible is the industry your service is a part of? If it happens to be one of the more luxurious, exclusive or secluded niches then you may not only have to pay more but you will probably struggle to find a provider that offers tailor made link building services for that particular niche. Though it is important to note that many service providers offer link building services for all niches and industries, spotting the right one can be difficult. It may pay (get it? Because we are talking about cost😊) to search for specialist link building services if your niche falls into this category.

How Much Does Link Building Cost?

Based on these factors, the average cost of link building can range anywhere from a few hundred to several tens of thousands of dollars per month. In territories like the UK for example, a basic service should be expected to start somewhere in the region of £200. But wait, there’s more as these prices are often quoted for individuals, small-scale entrepreneurs and startups, whereas for a small business, you can expect to pay from around $500 to $1000 per month and beyond for a basic link building package. However, if you’re looking for high-quality links, you can expect to pay significantly more, sometimes upwards of $5000 per month.

It’s also important to note that the cost of link building is not a one-time expense. Maintaining and improving your search engine rankings through link building requires a long-term commitment, as you are paying for continuous research and possible content creation (depending on the service provider) so you’ll need to factor in ongoing costs.

If you’re just starting out with SEO and don’t have a large budget, there are several cost-effective ways to build links to your site. Some of these include:

  • Creating high-quality content that people naturally want to link to.
  • Reaching out to other websites in your niche and asking for links.
  • Moonlighting as a guest poster on other websites in or sparsely related to your niche.
  • Participating in online forums and communities related to your niche.
  • Building relationships with influencers and thought leaders in your niche.
  • Making sure you are easily reachable.
  • Collaborating with other up and coming services or websites in your niche.

Ultimately, the cost of link building depends on your specific needs and goals. If you’re looking to achieve higher search engine rankings as well as increase your reputation and online visibility, it’s important to invest in a quality link building strategy. While it may be tempting to try to save money by taking shortcuts, these shortcuts can lead to low-quality links that can harm your search engine rankings in the long run.

In conclusion, the cost of link building can range from a few hundred to several thousand dollars per month, depending on the quality and quantity of links you’re looking to acquire. When considering the cost of link building, it’s important to consider not just the upfront cost but also the ongoing cost of maintaining and improving your search engine rankings. If you’re just starting out, there are cost-effective ways to build links to your site, such as creating high-quality content, reaching out to other websites (big or small), and building relationships with influencers.