How To Make Your Blockchain Company Popular?

The blockchain industry has seen a growth explosion in the last few years mainly dominated by the cryptocurrency industry, now what does this mean for a blockchain company? It can be good news or bad news, and which it ends up being just depends on how your company navigates the storm of fast moving parts that come with any relatively new, innovative and explosive industry. Because the rapid growth ensures that new companies are entering into the industry every day. With so much competition, it can be difficult to make your blockchain company stand out and attract the attention it and your products or services deserve.

To make this a little bit easier your blockchain company would have to do as much as possible in the right way, so it’s important to have a well-thought-out marketing and PR strategy. In this well detailed writeup, we’ll explore some of the best practices for ensuring your blockchain company stays in the mouths of everyone involved in the industry from customers to industry experts and even your competition. So, what are you waiting for, start reading!

#1 Content Marketing

Content marketing is a powerful tool for attracting and engaging potential customers. By creating valuable and relevant content, you can establish your company as an authority in the blockchain space and build trust with your target audience.

Some content marketing tactics to consider include:

Blogging: Write regular blog posts that address the challenges, opportunities and trends in the blockchain space, share your company’s vision and mission, and showcase your products and services as much as you reasonably can.

Whitepapers: Create very detailed whitepapers that explore specific blockchain-related topics in-depth in order to demonstrate your company’s expertise in the field, if possible collaborate with experts in the field on some of these to tackle important subjects.

Infographics: Use infographics to break down complex blockchain concepts into easy-to-understand visuals that can be easily shared on social media and other platforms. Make sure a well placed watermark or recognisable logo is present on all your infographics as this will determine the amount of people that see your infographic content and connect it to your company or brand.

#2 Social Media Marketing

Social media is a powerful platform for reaching and engaging with your target audience, it can also help garner a following that does not necessarily belong to your target demographic. To make the most of your social media marketing efforts, it is very important to understand the differing platforms your target audiences may be using, and create a content strategy that resonates with them, as well as engage with your followers in a meaningful way.

Some social media marketing tactics to consider include:

Posting regular updates: Always share news and updates about your company, industry news, and other relevant content on your social media platforms as an active social media presence gives some accountability to any company’s claim to legitimacy.

Engaging with your followers: Always try to respond to comments, answer questions, and participate in online conversations or forums to build relationships with your followers. It will also give people some confidence that the team behind the scenes is competent and professional.

Running social media ads: Use social media ads to reach a larger audience and drive traffic to your website. Social media ads are also a good way to enhance social media credibility, as some ads are often seen as natural posts.

#3 Influencer Marketing

Influencer marketing involves partnering with influencers from within the blockchain space and out of the blockchain space to promote your company and reach a larger audience. By working with influencers who have a large and engaged following, you can tap into their existing audience and build brand awareness and credibility.

To make the most of your influencer marketing efforts, it’s important to research potential influencers, identify those who align with your brand values, and create a collaborative and mutually beneficial relationship. It is also important to keep an eye on the activities of the influencers your company partners with after the fact as a negative cloud over an influencer you may have had past dealings with can still hurt your company’s reputation.

#4 Public Relations

Public relations (PR) is an effective way to increase visibility and credibility for your blockchain company. By securing media coverage and thought leadership opportunities, you can reach a larger audience, build brand awareness, and position your company as a leader in the blockchain space.

Some PR tactics to consider include:

Pitching to journalists and bloggers: Reach out to journalists and bloggers who cover the blockchain space and pitch your company as a subject for a story or feature. Hopefully, you are proud of your products and services, and by inviting journalists and reporters, you can use that to create an aura of transparency and trust around your company.

Writing bylined articles: Write thought-provoking articles and opinion pieces that showcase your expertise in the blockchain space and share your company’s vision for the future and  the industry as a whole.

Participating in speaking opportunities: Attend industry eventsand conferences(big and small) and participate in speaking opportunities to share your expertise and build your reputation as a thought leader. Do not shy away from questions, and always prepare rigorously for as the public is usually well informed especially at events like these.

In conclusion, making your blockchain company popular requires a comprehensive marketing and PR strategy that leverages a range of tactics and channels. It also has to do with just how much you and your brand are willing to be out there, because in order to actually get the recognition there has to be something tangible to recognise. So,whether you focus on content marketing, social media marketing, influencer marketing, or PR, it is important to stay centred and trueto your goals and measure the success of your efforts over time. With a well-thought-out marketing and PR strategy, you can attract the attention of potential customers, and build a lasting brand awareness that will stand the test of time.