mobile app marketing agency in NigeriaMobile Apps marketing agency in Nigeria AdHang can help you reach a target audience in Nigeria, create awareness, encourage downloads, educate the target users, establish the App’s brand in Nigeria, and generate traffics, or achieve any online advertising goal.

AdHang understands in and out of App marketing in Nigeria

Using more than 10 years experience in digital marketing in Nigeria, AdHang will carry out situation/SWOT analysis to know where your App stands among other Apps targeting Nigeria and where it should go.  Virtually all Apps undergo different stages: introduction, growth, maturity and decline.  An App can be in a maturity stage in UK, decline stage in US, growth stage in India and introduction stage in Nigeria, as a result will be marketed different ways in these countries.

Five general objectives of AdHang’s App advertising

# 1. Inform: this involves awareness, educating the target audience about the App and establishing the App brand in the minds of the potential users in Nigeria.

# 2. Persuade: this involves stimulating actions such as App’s download, web based signups, drive app engagement, and increasing in-app conversions.

# 3. Remind: this will encourage repeat usage, ensure people who are yet to use it do so, increase App visit, and reduce chances of users switching to competing Apps.

# 4. Reinforce: this will emphasize the benefits of the App, increase down-funnel conversions, boost App user retention, and foster positive experience, etc, to millions of Nigerians.

# 5. Optimize: search engine and App store optimization that ensure that your App ranks high when users search for the App in App stores and search engines such as google, yahoo, bing and AOL.

Why App marketing in Nigeria by AdHang?

AdHang has seasoned Apps’ marketing experts in Nigeria to accelerate your App’s brand recognition, signup and download in Nigeria, or across Africa.  With advanced App digital marketing strategies and tactical approaches, AdHang will establish your App brand; fend against competitors, accelerate the business growth, and achieve the App’s advertising  goals  in Nigeria – depending on what the KPIs are (profits, downloads, rate of enquiries, sales, signups, etc).

AdHang will make your mobile App in Nigeria dominates its market/industry and become popular in the country.  

Ready to accelerate your App downloads and signups in Nigeria? See Apps’ advertising rates by clicking here.

Whether desktop or mobile application, AdHang can help you achieve your promotion goals in Nigeria or entire Africa’s continent. Choose a plan through the above link;  It does not matter whether Windows, Apple, or  Android App, etc. 


Apps advertising and promotion agency in Africa

AdHang’s Apps marketing Promise

AdHang’s Apps’ digital marketing tactical approaches and strategies are designed to protect you, every cent/kobo will be counted for and your App promotion objectives will be 100% achieved, if for any reason the goal is not met at the specified contract’s period which is unlikely (depending on the budget and time frame though).

If the later is the case, there is nothing to worry about, because we will only stop display advertising at the end of advertising period, and then  most of the marketing works will still be working for the company and promoting the App for years, such as videos, press releases, promotion and educative contents, reviews, recommendations, etc; on thousands of sites/platforms across the internet such as online forums, App niche platforms,  tech blogs, alternative App stores,  news portals, video sharing sites, search engines, and so on.

Not just advertising, AdHang’s Apps’ promotion in Nigeria is created to be a marketing investment, similarly done by popular Apps: UBER, Whatsapp, etc. To choose a plan click here.

Frequent Asked Questions

How many installs do you think I can get through this App’s campaign?

Definitely there will be installs; however, it is hard to say exactly the number of installs to get. The app’s advertising in Nigeria will create awareness about the app and its benefits, educate Nigerians about the app and its features, and put different angles of the app’s developer/owner and the app in search engines, and all the contents that will be created will remain online forever in the platforms listed in the package (even when you stop advertising the promotional contents will be online forever promoting the app, and its name, benefits and features across Nigeria and beyond).

 How do I measure if the App’s advertising was successful or not?

It depends on the parameter you want to use to measure.  Results which you will get when AdHang runs the App’s advertising are traffics, download/install, backlinks to the app, name mentioning in online places, in-app activities, users retention, ASO, permanent promotional piece online, and higher general search engine ranking of the App’s name and website.

What are App marketing strategies AdHang employs to make an App a success?

AdHang employs different layers of App marketing strategies which come in phases, below are some of the phases:

First Phase

  1. Awareness strategies that target 3 different levels of people: those who do not know they have this problem, those who know they have the problem but not the solution, and those who know they have the problem and there are solutions out there but not yours. These require different marketing campaigns and creatives to reach these different people and position your App as the solution at this awareness stage.
  2. Then drive traffics and interactions on your landing pages (website, fanpage, etc).
  3. Search engine optimizations, and App store optimization (ASO)

Second Phase

  1. Educative campaign strategies demonstrating the App’s benefits, solutions, features, and capabilities.
  2. Boost down-funnel conversions such as evaluations, downloads and installs.

According to a research 22% users who install an App use it once and abandon it, and about 78% will uninstall the App within 3 months. These statistics and other reasons informed the AdHang’s third phase of App marketing strategies.

Third Phase

  1. Increase App user retention such as increase App visit frequency, decrease switching to competing Apps, etc.
  2.  Boost in-app conversions, sign-ups, purchases (if you sell something), etc.
  3. Stimulate more App engagement such as increase App visits, and in-app activities.
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