SEO Content strategies in  Nigertia
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Improving your blog’s online visibility in Nigeria is not as hard as you might think; especially if you follow the strategies outlined in this post.

Whatever you do online, as long as you use written content to promote yourself or your business, having SEO-friendly content is the only way that people will notice you.

In this guide, you will discover the 5 strategies to boost your blog’s online visibility in Nigeria.

But first,

What is SEO?

SEO means search engine optimization. It consists of strategies used to improve rankings on search engines like Google and Bing and it’s very important in whether or not your online business succeeds.

Why is SEO Important?

SEO is important for just one reason: to generate massive traffic to your blog or business

Apart from paid advertising, SEO is the next best thing to bring a flood of potential customers to your business. This is because the traffic you generate from SEO can last you for years without spending a dime.

Strategies to Boost Your Blog’s Online Visibility in Nigeria

Now that you know what SEO is and why it’s important, let’s discuss the strategies to boost your blog’s online visibility in Nigeria.

1. Keyword Research

Start with conducting effective keyword research if you want to rank in Nigeria. What you should do is figure out what Nigerians are looking for online.

Search intent is key.

Use tools like AskthePublic to figure out what Nigerians are searching for online and use these keywords as a bedrock for your content.

2. Improve On-Page Elements

This is an important feature if you want your content and business to be visible to Nigerians. This simply means making tweaks to different areas of your website to make sure search engines rank them high on their result pages.

The on-page elements to optimize are the description and meta tags, headers and title tags, the structure of the URL, and images.

If you use WordPress, this would be easy to use as they are inbuilt features when creating content for your business.

3. Create Quality Content

Make sure your content is useful and informative. If you want the content to be shown to Nigerians, write in a way that speaks to Nigerians. Use the slang your Nigerian audience will understand and relate to.

Doing this will make your audience engage more with your content and signal to search engines that this content is relevant to this audience. Thus, making them push the content more to the same audience.

Content Marketing and SEO
Content Marketing and SEO

4. Improve Load Time

A slow website destroys your chances of being ranked on search engines as speed is a major factor for online visibility. Just like other online surfers, Nigerians also expect websites to load fast, and if your site is slow, they’ll leave.

If you can increase the speed of your website, you will not only make your audience happy, but you will also make search engines happy to push your content higher up their result pages.

Here are ways you can improve the speed and load time of your website:

  • Reduce the size of images
  • Shrink down CSS and javascript
  • Choose a reliable web hosting company
  • Keep your website code clean and get rid of unwanted plugins

5. Optimize for Mobile

Make sure your website is mobile-friendly if you want more people to see it. This is because many Nigerians use their phones nowadays rather than their computers to surf the internet.

You can optimize your website for mobile by using a responsive design that changes the layout based on the screen type of the user.


Creating SEO-friendly content is the difference between a business that gets lost in the sea of billions of content online and one that stands out. When you focus on these strategies above, you will be able to create content that is loved by search engines, which will in turn push your content to more of your Nigerian audience.

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