According to Johns Hopkins University, “ Social and behavior change communication (SBCC) is the strategic use of communication approaches to promote changes in knowledge, attitudes, norms, beliefs and behaviors”.As the first internet public enlightenment agency in Africa, AdHang has expertise in marketing communication for social and behavior change. AdHang team will develop strategic communication that will initiate, sustain, and maintain positive and desirable behavior outcomes. This is called social marketing (different from social media marketing)When hired, AdHang’s communication strategies for social and behavior change communication nationwide include, but not limited to informative campaigns (awareness, educating, etc), Persuasive campaigns, Reminder campaigns, and reinforcement campaigns.Whether you are seeking to reach youths, particular gender, business people, or the entire masses, AdHang as the leading social and behavior change communication campaign agency in Nigeria has the expertise to accomplish your communications objectives and goals.Choice of Communication ChannelsWhile the agency can combine both traditional media (Radio, TV, Newspaper, etc) and new media if the organization desires, however, experience has shown that new media is more interactive, engaging, and effective and measurable.Also, according to Nigerian Communications Commission, there are about 122, 000, 000 active Nigerians on the internet; again advent of the internet and mobile devices have reduced information to one on one basis for millions of groups to engage. As a result, they use the internet and mobile devices as their main communication channels and meeting points. Therefore, our agency will reach them through these channels and platforms they actively use online.To hire AdHang click here to choose a plan.