All websites are not created equal. The best-performing websites in Nigeria have always been those that are engaging; that is, able to draw users’ attention and hold the attention long enough to convert them.

If you want to achieve an engaging website, there are best practices that must be considered to turn a website into an engaging online space.

Let’s take a look at some of the things you should consider to achieve an engaging website.

Website Objective

The first step in designing an engaging website is to establish its aim. Do you want to present a portfolio, offer some items for sale, offer information to your customers or establish an interactive dialogue with them? Every other design decision will be based on an understanding of what the purpose of your website is.

Compelling Content

Effective, educative and organized information makes a visitor stay longer on your site. Deliver the message using a combination of text, image, video and graphic elements. Also ensure to keep your content up-to-date.

 Other best practices for content generation include: 

• Make your content skimmable with headlines
• Make use of simple words and sentences
• Keep paragraphs short

Responsive Design

In this day and age where most web traffic comes from mobile, having a responsive design is more than just an option but a requirement. Responsive websites respond to various screen sizes and devices thus making it easy for any user. Search engines also put in place policies that prioritize mobile-friendly websites during their placement on searches.

Speed Optimization

Improving site speed could be achieved by optimizing images, utilizing effectual coding practices, and leveraging browser caching. A website in Nigeria that loads slowly can push visitors away, make Google penalize you, and decrease your search engine ranking. This is why it is important to regularly monitor and improve website performance.

User Experience

Successful websites in Nigeria are built through user-centered design. This is where you prioritize the user’s desires, values and wants during the design decision-making. Make sure your website has a good navigation flow, easily accessible information, and a user-friendly design.

Clear Call to Action (CTA)

You must have an unmistakable call to action (CTA) on every single page of your website. CTAs are meant to lead users to perform actions that are desired by you.

Various goals of CTAs you can have include:

• Subscribe or Download Now
• Learn more
• Sign up
• Free trial
• Buying a product 

Test and Iterate

When you have launched your website, that does not mean that all the work is over. The digital landscape is ever-changing, and your website needs to adapt to. It is recommended that you routinely test your site’s performance, gain user feedback and make any necessary improvements.

Last words

Creating an engaging website requires a deep understanding of various design principles. So, whether you’re looking to build a website from scratch or revamp an existing one, consider partnering with a professional web design agency like AdHang.

We’re a full-service digital marketing and website design company in Nigeria with over 15 years of experience building amazing sites for clients.