The Dos and Don’ts of Hiring a Guest Posting Service

For those of you who don’t know, guest posting still stands as one of the most powerful strategic methods for expanding reach, building authority, and enhancing SEO. But, if you’re here, chances are that you do know and you’re on the verge of acquiring the services of a guest posting firm or agency, but do you actually know what these services do? Let me explain, imagine this: a team of content ninjas work on crafting high-quality articles and then proceed to strategically place them on high-ranking websites within your niche. These articles, are gracefully peppered with natural backlinks to your site, thereby acting like virtual lifelines, connecting you to a wider audience and boosting your website’s authority. The result? Search engines like Google take notice, recognizing your growing relevance and thereby rewarding you with improved search engine rankings. Sounds good right? However, not all guest posting services are created equal, and that’s why we’re here. So, in this article, we are going to be exploring the dos and don’ts of hiring a guest posting service like ours ( to ensure optimal results for your digital marketing efforts.

The Dos:

Research Thoroughly: Make a real effort to do your due diligence and research potential guest posting services extensively. Look for providers with a proven track record of success and a transparent process for acquiring high-quality backlinks from authoritative websites. Also, ensure that you at least reach out to other brands in the industry to get their recommendations.

Verify Quality of Websites: Ensure that the guest posting service offers actual placements on reputable websites with high domain authority and content relevant to your industry. Quality over quantity is key when it comes to guest posting, and as these posts are a direct link to your brand, prioritize firms that align or have expertise with your industry and target audience.

Communicate Clearly: it should be a requirement that open communication channels be available with the guest posting service throughout the process. Clearly communicate your goals, and target keywords, while also ensuring that there be no gamification (AI writing, clickbait etc.) in the process, so as to guarantee alignment with your branding and SEO objectives.

Monitor Performance: Regularly monitor the performance of guest posts so as to assess their impact on website traffic, and the nature of the guest posts linking to your brand. Analyse metrics such as referral traffic, and the audience characteristics of the referred traffic.

The Don’ts:

Ignore Quantity to workforce ratio: Avoid guest posting services that promise an unbelievable quantity of posts in conjunction with their labour force. Chances are these types of services are involved in some form of gamification (like plagiarising, straight-to-post AI content etc.), which would inadvertently lead to low-quality backlinks.

Neglect Transparency: Caveat emptor loosely translating to ‘buyer beware’, should be the catchphrase of those in search of guest posting services. Because any guest posting services that lack transparency in their processes or pricing, will do far more damage than not posting at all in many cases. From horror stories of complete scams with added fees, to a complete lack of quality by some guest posting services – buyer beware!

Overlook Relevance and Authority: Please do not overlook the importance of relevance and authority when selecting guest posting services, contact fellow brands in your industry and inquire about the services they use and add them to your list of services to consider. If a reputable brand is already a client, chances are they are good at what they do.

Hiring a Guest Posters tips

Forget to Assess Results: And finally, don’t forget to assess the results of guest posting campaigns regularly. Monitor everything from metrics to the posts themselves and continuously evaluate the level of it all. In doing so, if you ever notice any issues, you might be able to get it rectified before any real damage is done.

Partner with for Expert Guest Posting Services

Now that you have heard about all the do’s and don’ts, if you are a business or brand seeking expert guest posting services that adhere to best practices and deliver tangible results, we, here at offer tailored solutions that innovatively personalise guest posting visibility and quality. Get in touch with us today at to elevate your guest posting efforts.