Guide to Link Building A step-by-step Tutorial for Beginners
link building services

If you want to improve your website’s SEO game and climb higher on search engines’ results pages, this is the place to be.

In this post, you will discover how to build links to your website in Nigeria, even though you are a complete newbie.

But first:

What is Link Building?

Simply put, link building means getting other sites to link to yours. These types of links are called backlinks and they are important for optimum search engine optimization. This is because search engines see your site being linked to as a sign of authority and trust.

Apart from the obvious SEO advantage, there are many benefits of link building. Some of them are:

  • More website traffic
  • Brand exposure and awareness
  • Established authority and credibility
  • More leads and conversion
  • Improved search engine rankings

Now that you know what link building is and how it can help grow your business in Nigeria, let’s talk about how to build backlinks to your website even if you are a complete beginner.

How to Build Links to Your Website

Link building strategies in Nigeria

Here are some of the most reliable link-building strategies to get your website rank higher on search engines:

1. Guest blogging

This is still one of the best link-building strategies out there. Guest blogging is when you write a post and publish it on another website with a link pointing back to your website. However, you don’t just publish on any website, the content should be published on similar websites with a higher domain rating than yours.

This simple act will signal to search engines that your site is trustworthy and will push your website higher up the search pages.

2. Broken link building

This is a link-building strategy that involves looking for broken links on similar websites to yours and sending an email to the webmaster informing them about the broken link. Then you suggest your post as a replacement. Use tools like Check My Links to find broken links on these websites.

3. Skyscraper technique

This is a link-building strategy that involves creating much better content than existing ones. Then, reach out to webmasters in Nigeria who link to the sub-par posts and inform them of your better content and if they would like to link to it.

4. Resource page link building

There are website resource pages in Nigeria that link to helpful posts about a specific industry. Resource page link building means getting links from these resource pages. To do this, perform a Google search using relevant industry keywords to find websites that link to similar content.

Then reach out to the webmaster of these pages and suggest adding your content to their resource pages.

5. Influencer outreach

This method involves reaching out to popular online personalities in Nigeria with a large following. The idea behind this method is to use the influencer’s already large following to get more traffic to your website. All they have to do is link to your website from a post of theirs.

However, not all influencers are equal. To get the most out of this strategy, reach out to influencers related to your industry. That way, you will get qualified traffic and leads to your website.

Contact AdHang today and let us help you build high-quality backlinks to your website.


Link building is an important part of SEO which helps your website to rank higher on search engines in Nigeria. Even if you are a complete beginner, you can use the strategies above to get your website higher up on the search engine results page.