Effective Email Marketing Tactics You Must Know

In the world today, marketers and consumers alike are showered with a large number of marketing channels and techniques. Sometimes it might even be difficult to pick the techniques you wish to prioritise and although it may not seem like it, email marketing remains one of the most effective digital marketing channels, with an average return on investment (ROI) of over $30 for every dollar spent. However, with the increasing competition in the digital marketing space as a whole and email marketing as well, it is essential to use effective tactics to stand out from the crowd and achieve your marketing goals. So, in this article, we will explore seven effective email marketing tactics that you must know to improve your email marketing campaigns.

#1 Personalization

Personalization is a crucial email marketing tactic. It involves carefully customizing your email content to match the interests, preferences, and behaviours of your users and subscribers. Personalization can increase your email open rates, click-through rates, and conversion rates. Personalized emails had a 29% higher open rate and a 41% higher click-through rate than non-personalized emails, according to research conducted by Experian.

To personalize your email content, you can use subscriber data such as their name, location, previous purchases, and their browsing history. You can also use segmentation to detect and send targeted messages to specific groups of subscribers based on their behaviour or preferences.

#2 Email Automation

Email automation is the process of systematically sending automated emails to subscribers based on their behaviours or triggers. Email automation can save you a lot of time and effort while still delivering personalized content to your subscribers. The automation of the process could even be setup to automatically apply these tactics to new customers.

Some examples of email automation include welcome emails, briefing emails, abandoned cart emails, and re-engagement emails. By automating your email campaigns, you can nurture your subscribers and move them down the sales funnel.

#3 Mobile Optimization

The practise of designing emails that are optimised for mobile devices is known as mobile optimization. With over 3.7 billion mobile users globally, it’s critical that your emails are mobile-friendly. According to Litmus, mobile devices account for about 46% of all email opens. Without proper optimization you could be alienating almost half of your potential subscribers.

When optimizing for mobile it is advisable to use a responsive design that adjusts to the size of the recipient’s screen so as to ensure a consistent viewing experience. A single-column layout, clear with simple language, and large, tappable buttons are also recommended for ease of interaction.

#4 A/B Testing

The technique of sending two distinct versions of an email to a small set of subscribers to evaluate which version performs better is known as A/B testing. Email open rates, click-through rates, and conversion rates can all be improved with A/B testing. It can also be used to gauge the interests of some of your subscribers.

You can test various email aspects such as the subject line, sender name, call-to-action, and email design. You may improve the performance of your email marketing by analysing the results of your A/B tests.

#5 Social Media Integration

email marketing tips to increase sales

Integrating your email marketing efforts with your social media accounts is usually what social media integration entails. You may encourage your subscribers to share your content on social media by putting social media buttons in your emails, as well as by putting out good and shareable content too.

Social media integration can also help you build your email list by promoting your email campaigns on social media platforms, For example, you can create a Facebook or Instagram ad, or a promoted tweet that directs users to a landing page with an email sign-up form. You may also utilise social media as a tool to segment your email lists based on your followers’ interests and behaviours, as well as that of potential users and close competitors.

#6 Timing and Frequency

When sending any piece of communication, most especially emails, timing and frequency are critical considerations. Always strive to send emails when your subscribers are most likely to open and interact with your content. You should also think about the frequency of your emails in order to avoid inundating your readers with too many messages, as this could cause them to ignore your emails and even request for them to stop. Also, giving your subscribers an easy way to unsubscribe may seem counterintuitive but realistically it can help stave off the reputation of bad faith email marketing techniques.

You can examine your subscriber data like location, and demographics to uncover patterns in their activity to determine the optimal time to send your emails. A/B tests can also be used to evaluate the ideal time and frequency for your email messages.

#7 Clear Call-to-Action

A clear call-to-action (CTA) is essential in every email you send to your subscribers. A CTA is a button or link that encourages your subscribers to take certain specific actions, such as making a purchase, sharing some content, downloading an e-book, or signing up for a webinar.

To create an effective CTA, you should use clear and concise language, a contrasting colour, and a sense of urgency as the name suggests. You should also make sure that your CTA is prominently placed in your email and stands out from the rest of your content.

In conclusion, email marketing remains a powerful tool for reaching and engaging with your audience and it is not likely to change anytime soon. So, by using these seven effective email marketing tactics, you can improve the performance and reach of your email campaigns in order to achieve your marketing goals. Personalization, email automation, mobile optimization, A/B testing, social media integration, and all the other tactics mentioned in this article can truly help you create engaging and effective email campaigns that not only resonate with your subscribers, but help to draw in more potential subscribers too. As you implement these tactics, remember to continuously monitor and analyse your results to optimize your email campaigns and achieve the best possible ROI.