Bank Digital Marketing Agency in Nigeria, Africa

Introduction

AdHang is the No.1 banking digital marketing agency in Nigeria with 15+ years of experience in marketing services in and outside Africa. With the advent of the internet, a growing number of Nigerians rely on the internet to search for banking services in Nigeria. Banking prospects gather banking information online and often decide banks to patronize through digital channels such as online forums, search engines, social networking sites and, blogs, news portals, and article directories.

However, AdHang is here to help your bank to get to all these digital channels to showcase your banking offers and lure Nigeria’s prospects to patronize the bank. AdHang’s banking digital marketing experts will assist the bank to plan the digital marketing, strategize the online communications and create banking online advertising in Nigeria that will create awareness, get leads and subscriptions for your banking services in Nigeria.

AdHang’s Digital Marketing for Banks in Nigeria- the Process & Factors

For effective digital marketing for banking services in Nigeria, AdHang requires you to send to the agency a comprehensive advertising brief. This will serve as the banking services online marketing blueprint and should contain the bank’s digital marketing objectives, the target audience, advertising budget, campaign timeframe, target region, services to be marketed, etc.
With the brief, AdHang team will carry out a situation analysis (with SWOT analysis) to know where your brand stands and the direction it should go.

In addition, factors AdHang team will look into include but not limited to the following:

• Is the target audience aware of the service and being educated about it before
• Timeframe (is it a service that can be subscribed on impulse or is it required huge data and process)
• Any fee or price tag
• Is the banking service new or old in Nigeria (a relatively new service requires heavy advertising)
• Previous customers experience ( are there positive, or negative reviews on the internet about this service)
• Advert duration ( because it takes an average of seeing advert 7 times to recognize and understand it, and seeing same service adverts an average of 15 times to believe and take action like subscribe, fill a form, etc) this is why our agency recommends advertising for at least 60 to 90 days
• Your bank’s landing page for the service (how professional and persuasive it is?)

No matter the answers or outcome of the above situation analysis, AdHang has marketing expertise to achieve your marketing objectives and goals. For example, if competitors are using origin/place as their brand positioning, we can employ infrastructure lead brand positioning, etc; if the banking service is new to the bank, we employ informative advertising, etc, if competitors are way ahead and established in this category of service, we employ points-of-parity and points-of-difference marketing strategies, and so on.

Objectives AdHang’s Digital Marketing for Banking Services in Nigeria can Help Your Bank Attain

Once the digital marketing starts, many objectives will be achieved for the bank. AdHang team has categorized the objective into two: there are simple objectives, and complex objectives.

Simple objectives (They are relatively easy to achieve, as they often happen at the top and middle of the marketing funnel)
• Awareness
• Reminder (for those who have seen or visited the service/landing page before)
• Bookmarking of landing page by banking prospects
• Copying your contact to do business with you later
• Enquiries
• People recommending your banking services to others
• Educating the target audience

Complex Objectives (involve layers of the digital marketing process, they often happen at the bottom of the marketing funnel)

• Leads
• Trial of the service
• Filling a form
• Sales/Subscription

As the leading banking digital marketing agency in Africa, AdHang will completely assist your bank to seamlessly achieve all the aforementioned objectives, increase market share and accelerate your brand recognition nationwide and beyond.

Strategies

Whether for money deposit, download of the bank’s app, opening savings or current account, loan, or something in between; AdHang has the digital marketing strategies and tactical approaches in place. To achieve your banking services digital marketing goals in Nigeria, AdHang employs divergent and combinations of digital marketing strategies, listed below are some of them:

1. Search Engine Marketing – this includes organic search engine ranking of your banking services in search engines, and running sponsored contextual ads in Google, Yahoo and Bing
2. Internet Display Advertising – this includes headlines, exemplary photos, and internet banners displaying on Nigeria’s websites such as Nigeriaonnews.com, Africatopforum.com, Cokoye.com, niche blogs, etc.
3. Social Media Marketing – this includes banking services’ awareness and strategic prospects engagement through social sites like Facebook, Twitter, Socialwider.com, Instagram; Nigerian online forums, etc.
4. Mobile Marketing – this ensures that your digital advertising of banking services in Nigeria is seamlessly viewed on mobile devices such as tablets, smartphones, feature phones, etc.
5. Content Marketing – this includes creating internet news release about your banking services in Nigeria, design infographics, produce video ads, etc., and link your bank’s site and circulate all these to hundreds of digital channels, e.g., news sites, external blog posts, online communities, file sharing sites, wikis, article directories, etc.

Packages

Select AdHang’s already made digital marketing packages, click here to see the packages.

AGENCY PROFILE

AdHang is a leading digital marketing agency in Nigeria, Africa with 15+ years of experience in the industry. AdHang has successfully helped businesses across the globe to create awareness, educate a target audience, get leads, increase sales and generate revenues in Nigeria and across Africa.
To achieve aforementioned objectives the agency uses press releases, videos, internet banners, articles, headlines, infographics, contextual ads, etc.

The platforms AdHang is often used are social networking sites, blogs, news sites, online forums, classified sites, business directories, search engines, etc.

Services: These include but not limited to Content Marketing, Social Media Marketing, SEO (and Sponsored Search Advertising), Influencers Marketing, Internet Display Advertising, etc.