event marketing

Established about 40 years ago by founder and General Superintendent Pastor Williams Folorunsho Kumuyi, the widely-known Deeper Life Bible Church has enjoyed tremendous success, expanding its tentacles across different countries in the world.

Having hosted many programs including seminars, workshops, and crusades, which has impacted human lives in various capacity, the time for Abuja — the capital of the most populous black nation in the world — to wallow in the glory and wonders of the supernatural came. The church organized a one-day crusade to be held at the National Stadium, Abuja.

But Then Came the Roadblock

Though tagged “A Day of Supernatural Wonders with Pastor W.F. Kumuyi”, the potential success of the program hit a roadblock that only could be solved by human endeavors. The organizers weren’t doing well regards public awareness.

However, with the understanding that Caesar should be given what’s Caesar’s, AdHang was called upon to make a way through the barricade.

Archaic Solutions Gave Archaic Results

While one of the most famous pastors in Africa is the host of the crusade, the organizers couldn’t reach targeted masses. They tried to convey the crusade’s theme and features to the general public using conventional methods such as handbill distribution. But not so long, they discovered that their plans and efforts weren’t handy enough to pull the needed masses to the 60,491 capacity stadium.

AdHang Gave Workable Solutions

The organizers hired AdHang team after a thorough search for online promotion experts in Nigeria; though not after the agency met some certain criteria.  AdHang team was mandated to use the best, ethical techniques and online media to bring targeted audience to the program. And AdHang team didn’t fail!

AdHang commenced the project that was about creating massive awareness about the crusade event by informing and educating targeted masses through content marketing. AdHang’s experts took a step further by placing strategic banners across selected internet platforms and created a sense of occasion about the event.

AdHang also used search engine and social media sponsored displays, and contextual ads across ten different online discussion forums.

To leave no stone unturned, moments before the event kick-off, AdHang launched a round-up promotion with a couple of landing pages to provide latest updates and to serve as event reminders and directions to the crusade venue via a virtual map.

Supernatural Meets an Overflow

Deeper Life Bible Church Online Publicity Case Study

Not only did AdHang create a sense of occasion, buzz, and discussions about the crusade event across different online platforms and the Abuja environ, but also proffered a solution that reached over 500,000 targeted audience online.

On the crusade day, over 70,000 people came to the Abuja national stadium — a 60,481 capacity stadium. As a result, there was an overflow of people, and many had to stay outside. Nevertheless, everyone — those inside and outside the stadium alike — witnessed the wonders of the supernatural!

The organizers were euphoric after the event and called AdHang to thank the team for such a fantastic event promotion that produced a result so enormous that it exceeded their expectations.

The creatives

digital event promotion banners

Having experienced AdHang’s publicity expertise by the organization, AdHang has been responsible for awareness and online publicity of virtually all Deeper Life’s big crusades. Deeper Life’s crusades publicized by AdHang are A Night of Divine Intervention, Emancipation Crusade, Total Redemption, God of All Wonders Crusade, among others. All held in the national stadium at different periods and witnessed the participation of tens of thousands of people.

>>> To see the complete approach AdHang uses to promote an event click here.