January 28, 2022

Digital Marketing For Cryptocurrency Companies In Nigeria

All businesses need to have the necessary digital marketing tools in place to be able to not just survive but thrive.

The cryptocurrency world is a very competitive one and so companies must employ all the relevant digital marketing strategies needed to be the go-to cryptocurrency company. Individuals and business owners in Nigeria are starting to realize the importance of having cryptocurrencies for online trading. You coming into Nigeria’s market as a blockchain platform it’s not just about owning a cryptocurrency company, you have to know the right digital marketing strategies to use so you can excel, make huge profits, and avoid the pitfalls your other counterparts encountered.

So what strategies can you use to make sure your company is the number one cryptocurrency company not just in Nigeria but across Africa?

Strategies are needed to increase the adoption and usage of your cryptocurrency platform in Nigeria and around the world. I will provide a cryptocurrency digital marketing guide to help you navigate this world of cryptocurrency marketing in Nigeria.

To help you with this I will list some of the blockchain digital marketing strategies you can use to reach your target audience which in turn will help you achieve your business objective, which is making a profit.

For the purpose of this article, I will be listing five strategies to help you achieve ultimate success in your cryptocurrency marketing in Nigeria.

Without further Ado, here are the five digital marketing strategies.

  1. Social Media Marketing

With social media marketing, you can use social media and social networks platforms such as Socialwider.com to market your cryptocurrency company’s services in Nigeria. It will give your company the opportunity to engage with existing customers and reach new ones which will result in more profit for your business.

For your cryptocurrency company to fully take advantage of social media and reach your target audience in Nigeria, you must follow these methods.

  • Strategy: You have to determine what you want to achieve by using social media, the social media channels you want to be used and the type of content that will be shared
  • Planning and Publishing: Here you will draft plans of what your content will look like and decide when it will be put on the platform.
  • Listening and engagement: Monitor what users, customers and others are saying about your brand.
  • Analytics and Reporting: This will help you find out how many people are viewing your posts.
  • Advertising: Purchasing ads on social media is a great way to promote and further develop your brand.

Social media marketing can go a long way in helping you promote your brand if employed properly

  • Search Engine Marketing

Search engine marketing is a digital marketing strategy that can be used to increase the visibility of your cryptocurrency website in search engine result pages, which will create awareness for your brand.

Why search engine marketing is important

  • In search engine marketing you only pay for impressions that result in visitors, making it an efficient way to spend your money.
  • Search marketing reaches consumers at exactly the right time; when they are open to new information.
  • Results are immediate with search engine marketing. It is arguably the fastest way to drive traffic to a website.

With search engine marketing mostly crypto SEO (because Google may not accept cryptocurrency sponsored search), your cryptocurrency business can get all the visibility it needs which will make potential customers aware of your business

  • Blogging On Own Site
Blockcchain Digital Marketing Strategies in Nigeria

Blogging is an amazing way to drive traffic to your website and increase how your business rank on the search engines. A blog with useful content shows your audience and customers that you are a trusted source.

Blogging on your own site can be highly beneficial to your cryptocurrency business in Nigeria whether you are in Nigeria or anywhere in the world.

Ways your company can benefit from its own site blogging include:

  • You can use your blog to create content that your cryptocurrency audience is encouraged to share with their connections which will increase your business reach.
  • Writing posts about topics your customers will find interesting and helpful shows them that you are more than just a business selling a service or product; it shows them that you care about spreading useful information in your industry, which will benefit your company in the long run.
  • Blogging as a cryptocurrency company is a great way to start a conversation with your customers in Nigeria. That way all their questions will be answered which will build trust in your business.

As you can see there are so many benefits to blogging on your own site which you simply can’t ignore.

  • Guest Posting

Guest Posting involves your company hiring a digital marketing company, specifically digital marketing for blockchain in Nigeria or in another country to write content for your company’s website and post the articles or PR across Nigerian websites. An example of a cryptocurrency blog you can post your guest post in Nigeria is www.cryptocoinblogger.com.ng.

Guest blogging can help your business by

  • Exposing your brand to an entirely new audience.
  • Help your business grow faster by building brand awareness for your business.
  • Guest blogging in Nigeria helps you build visitors’ trust who are looking for credible information in your niche.

Guest blogging will help your cryptocurrency company grow and increase your customer base.

  • Influencers Marketing

 Influencer marketing is the process of using external content creators, or influencers, to advocate and engage with your brand’s message. As part of this, the influencers present your cryptocurrency content to their audience, increasing brand awareness and helping to convert their audience into your customers.

There are numerous benefits to influencer marketing that are

  • Improving brand awareness for your business.
  • Providing vast visibility and reach for your business.
  • Influencer marketing helps your brand build trust and show authority, which will be beneficial to your brand in the long run.

Influencers Marketing is a great way to reach new customers, which will be of benefit to your cryptocurrency business.

Digital marketing for Blockchain in Nigeria and other parts of the world is necessary for the success of your cryptocurrency business, that is why I provided this cryptocurrency digital marketing guide to aid you but you still need an expert to help you navigate the cryptocurrency world.

A cryptocurrency digital marketing agency that can help you achieve this is AdHang Digital Agency.

AdHang has over 100 strategies that will be used to help you achieve your business goals.

AdHang agency has over fifteen years of experience in the digital marketing world, so they have the knowledge and the expertise to help you navigate the world of cryptocurrency.

When you employ the services of a digital agency like AdHang, all the job can be done because AdHang has the necessary tools to help your company be the number one cryptocurrency company in Nigeria and possibly the world.

Some of the tools that will be used by AdHang includes:

With these tools, AdHang can help your cryptocurrency platform in Nigeria achieve its ultimate goal.

Hire AdHang today to help your cryptocurrency business become number one in the country. Click here for marketing detail