Digital Marketing for Music Creators in Nigeria to promote artists

The music industry is always evolving, which is especially true in this digital era. Not long ago, major companies would sign musicians and then oversee their music marketing strategy and promotional operations. However, this is no longer the case. The growth of independent musicians coincides with the rise of independent music marketing.

Creating a brand with a well-thought-out and modern digital marketing plan is an important need for being recognized and finding success as a musician in Nigeria. Keep in mind that music marketing evolves at a rapid pace. It is critical to keep your finger on the pulse of current marketing trends.

In this post, you are going to discover how to take your music, apply the digital marketing guide for music creators in Nigeria below, and make your music go viral.

If you’re a band, a solo artist/MC, or a producer, chances are you’ll have to rely on yourself first when it comes to marketing your music in Nigeria. And that’s just OK! We live in a time when social and commercial channels are at our fingertips. While this is obviously a huge benefit, it also produces what may feel like an oversaturated music industry. However, there is no reason not to make use of them if you want to succeed in the music industry.

Below are five ways to use digital marketing to promote your music in Nigeria:

Social Networking Sites

The use of Internet-based social media sites to stay in touch with friends, family, coworkers, customers, or clients is known as social networking. Social networking services can serve as a social or a business function, or both. For musicians in Nigeria looking to engage customers, social networking has become a valuable resource.

Other popular social networking sites you can use to get your music to more people in Nigeria are:


These websites mentioned above allow sponsored posts, press releases, and online banner advertisements. Use any or all of them to promote your music to Nigerians.

Paid Search

Paid search is a type of digital marketing for music creators in Nigeria in which search engines enable music creators to display advertisements on search engine results pages.

Paid search operates on a pay-per-click premise, which means you only pay when someone clicks on your ad. In comparison to more traditional types of advertising, this makes it a quantifiable and controllable marketing channel.

Ad types include text advertisements that appear at the top or bottom of organic search results, as well as shopping ads that appear above the search results.

What you can do is pay for your website to be shown to visitors who search for certain music keywords in Nigeria and beyond..

Forum Sites

A forum is a site that allows people to exchange information about a specific topic online. It serves as a place for questions and responses and may be reviewed to ensure that the material is suitable.

You should participate in a variety of online music forums in Nigeria. The goal is to raise music awareness of your creation and develop a following among the forum community. In contrast to the social networking step, those who visit music forums are detail-oriented.

Vague music criticism on other social media networks will not impress many people on a music forum. You must understand what you are talking about and how to promote your own agenda. The most effective online marketing techniques are those that enable you to be:

  • Accessible
  • An expert in your field
  • Open-minded

Some of the forum sites in Nigeria where you can promote your music to Nigerians are:

Video Sites

Video sites are internet platforms that allow music creators to share their online videos with their friends and fans all over Nigeria. The websites help you in creating your music videos using a digital device and sharing them with people all over Nigeria.

There are many different video promotion services in Nigeria that have made it simple and possible for independent musicians such as yourself to create and submit videos.

There are many examples of video sites that allow Nigerian musicians to post music videos and share them with other Nigerians. In the current digital marketing age, video sites are one of the finest sources of marketing your music to Nigerians.

Music/File Sharing Sites

The internet has permanently altered the music industry’s landscape in Nigeria. This is common information among musicians in Nigeria who have used successful digital technologies such as file sharing and digital marketing through a plethora of social media platforms. While all of this may seem like common sense, many musicians in Nigeria still struggle with selecting the best internet venues for uploading, sharing, and promoting their music.

Having a solid internet presence is critical to achieving success as a musician in Nigeria. It is critical for Nigerian musicians to be active on many music sharing or file-sharing websites since each one serves a distinct purpose and attracts a different audience.

Using music-sharing sites is the reason many of these superstar musicians got their music out there, and I’m pretty sure you can think of some of them.


This music digital marketing guide should help you release your music to Nigerians in no time at all and people should begin sharing your music among their friends and you should start gaining some popularity also.

But maybe you’re busy producing and you don’t have the time to promote your music. You should look to get an agency that can help your music get the exposure it needs and get it in front of many Nigerians in no time.

The agency that can help you do this is AdHang.

With our 14 plus years of helping businesses and musicians like yourself get more exposure to their music, you can sleep soundly knowing that the marketing of your music is in great and capable hands. Plus, you can focus on doing what you do best, producing more catchy tunes for your Nigerian fans.

Get in touch with our representative to learn more about how we can take your music and saturate the Nigerian music industry with it. Click here for promotion packages.