Functions of Online digital Marketing Agency

Digital marketing agencies are created to help companies and businesses such as profit-oriented enterprises; organizations such as NGOs and institutions such as schools, churches, and governments at all levels to achieve their online marketing goals. There are many functions of a digital marketing agency; this article looks into some of the main functions of an internet marketing agency.

Digital Marketing research in Nigeria


Research is one of the key functions of digital marketing agencies. Is important that before any digital marketing starts, there should be a clear understanding of what is going on in the marketing environment out there and things to expect, such as competitors, oppositions, industry’s regulations, people’s beliefs, politics, and technologies which will be reviewed through a situation analysis.

In marketing there is what is called SWOT (which stands for Strength, Weakness, Opportunity, Threat), SWOT is part of situation analysis. The situation analysis will answer questions such as who are the audiences, where are they and what is their lifestyle and media preferences; rivals: what are their strength and weaknesses, what is their strategy and how strong it’s compared to us; what is the political threat or government regulation concern our niche, etc. The research will clearly show where the business stands in the marketplace and where it should go. For event and NGO internet advertising, the organization will know effective methods to communicate with the audiences in order to achieve goals.

Digital marketing planning


Planning is one of the functions of a digital marketing agency; the agency will help you organize campaigns, structure the blueprint, and draw out road maps and strategies to reach your goals. Planning will detail all the objectives and goals of the organization, including budgets, target audiences, duration of the campaigns, and tactical approach to employ, among others. Planning is the bedrock of digital marketing and requires experience agencies like AdHang to help you plan your online marketing using a bottom-up approach.

If you use AdHang for your digital marketing you must have seen AdHang brief template which is meant to guide the company to have adequate digital advertising planning. With the template, you fill in all the questions to get you started while AdHang team helps you complete the remaining. Adequate planning is a key factor for digital marketing success, therefore is one of the functions of an agency.

marketing agency Nigeria


Copy-writing is one of the functions of a digital marketing agency. To develop messages and appeals require digital advertisement experts to convey the meaning to consumers, potential buyers, Nigeria’s populace, or any targeted group that meets your organization’s criteria.

An Internet marketing agency will help you write copies in areas such as ads copy, blog articles, newsletters, email campaign messages, advert headlines, press releases, case studies, script messages, white paper, proposals, frequently asked questions, manuals, product descriptions, among others. It all depends on the situation and aims your organization wants to achieve, the agency will use its expertise to write a copy to convey the value to your organization’s target audience efficiently and effectively.

Creative advert agency Nigeria

Creative Design

When a copy-write is prepared, most of them need to be incorporated into different digital advertising formats such as banners, info-graphics, videos, etc. This is where designs come in. Design is one of the core functions of a digital marketing agency; an agency will help you draw and design numerous works to communicate to an audience, some of the designs agency can help you carry out are website design, social media fan page, headline banners, graphics, multi-media slide, presentations, demonstrative images, cartoons, funny drawings just to name a few.

Agency does have creative gurus that can come up with a concept that not only catches attention but lures the audience to take actions such as buy, call for inquiries, pass messages to others, click download, recommend your product, visit a website, or offline office, change behavior, etc.

digital advertising agency

Platform selection

There are billions of web pages around the internet and hundreds of millions of online platforms existing on the web. Selecting one(s) to effectively achieve aims isn’t something amateur can do. It’s common for a company or organization to choose platforms because they’re popular, being used by competitors or because platform advert rates are cheap.

In some cases, while the above factors are necessary, however, aren’t sufficient to attain a good height or achieve goals, because the right choice of platforms can be the only competitive advantage over rivals. For example, when most companies and organizations hear social media marketing they think about it in terms of Facebook, Twitter, Linkedin, even All these platforms are under one category of social media called social networking; whereas there are at least seven other categories of social media on the internet.

For example, there’re social media categories such as online Forums, Wikis, News aggregators, File sharing, Photo sharing, among others. Each of these categories has millions of platforms existing in them. Not to mention, in addition, there are 6 elements of digital marketing, social media is just one out of the six. Each of these elements and categories has strengths and weaknesses. Platform selection is one of the functions of digital marketing agencies; agencies use their expertise to select platforms that will achieve set goals faster and easier.

Producing digital marketing materials


Producing digital advertising materials and tools is one of the functions of a digital marketing agency. AdHang for example has produced a series of videos for numerous clients both local and international in different niches. After planning, research, copy-writing, and the platform selected; all the digital marketing tools needed to carry out the marketing campaigns need to be produced to meet the specifications of all the platforms and international advertising regulations.

It’s the function of a digital marketing agency to produce creative works that meet international standards and follow best practices at the same time achieving the expected goals of the organization. The production aspect of digital marketing is very vital, as it’s one of the determinants of the success or failure of campaigns. People are moved by what they see; if poor production is done, it will definitely affect the image of the brand, and thus will hamper the positive response from the target audiences.

Advertising management in Nigeria

Campaign management

Digital marketing campaign management is a core function of a digital marketing agency. Online campaigns don’t exist in isolation, all the adverts you see online today are being managed by digital campaign managers. As mentioned earlier: there are at least seven categories of social media, and there are six components/elements of digital marketing, each of them requires experts in that area to effectively harness their strengths and minimize weaknesses.

In digital marketing, there are six elements which are: content marketing, mobile marketing, influencer marketing, online display, and search engine marketing, and of-course social media marketing. An online marketing agency like AdHang has experts at all these levels; as such when you hire the agency you will be helped to effectively manage your campaigns whether for a simple or complex marketing project.

campaigns monitoring agency

Campaign monitoring and Evaluation

Digital marketing campaigns are not to be set and forgotten (even marketing automation tools need to be monitored). Campaign monitoring and evaluation are required daily to ensure that all the marketing activities are consistent with plans and set goals.

It’s important to mention that when a campaign is started anything can come up along the line such as competitors’ moves, which might require a change in campaign strategic or tactical approach. Also, campaigns might need to be adjusted to meet the taste of time or optimize for better performance, among others. To effectively know how and when to optimize a campaign requires the gathering of data and evaluation; then execution. Thus, campaign monitoring and evaluation are the functions of a digital marketing agency.

If you’re in need of a digital marketing agency in Africa to help you do all the above and beyond consider AdHang’s services.