How to Market Real Estate in NigeriaHow to effectively market Real estate in Nigeria online is a common question real estate developers, agents and owners ask. Online marketing of real estate has come to stay, the problem is that many real estate companies/dealers do not know how to really leverage internet to reach target clients, build brand awareness, and stimulate leads and sales. Today, we will be looking at ways real estate can be marketed in Nigeria online,  get huge return on investment when done right, and dominate real estate market in Nigeria. Whether you are looking for how to marketing real estate in Lagos, Abuja, Enugu, PortHarcourt, or any region in Nigeria, the 6 real estate marketing strategies are applicable anywhere.

Listed below are 6 ways, and strategies on how to market real estate in Nigeria and sell properties online.
1. Online display advertising: online banner display is one of ways to let the target real estate buyers know about your properties. To do this you need to write call to action ads copy, design online banners in sizes, and pay to place them on selected internet sites where real estate target buyers and renters can be found. This is the common way to sell properties online in Nigeria. I know there are free property advertising sites in Nigeria, but free real estate listing sites in Nigeria are frequently used by scammers, as a result buyers are skeptical on patronizing real estate agent/company that relies on free listings only. So, your company should have paid internet display real estate’s banners running across multiple sites to complement marketing efforts and foster trust.
2. Content marketing: content marketing involves so many strategies and tools, and is a great way on how to market real estate in Nigeria online. On this you can write sale’s posts and post them across sites online; write press release about your real estate, make case studies, design infographics, and online presentation, and distribute them across internet; also you can create videos and send bulk emails.
3. Social media marketing: social media marketing will help you create brand popularity and expose your offer to millions of Nigerians. When I say social media, I am not referring to a particular site. There are at least 6 categories of social media; each of the category has thousands of platforms existing in them.  Social media categories are social networking, wikis, file sharing, photo sharing, online forums, video sites and news aggregators. You choose the ones that fit into your real estate business and use them; you can combine both free and paid sponsored ads for maximum results.
4. Mobile marketing:  mobile marketing for real estate is a good strategy to reach Nigerian properties’ buyers. Apart from making engaging headlines and creating mini banners for mobile users; sending text message targeted at particular individuals are good real estate marketing strategy in Nigeria.
5. Search engine marketing: many Nigerian real estate buyers use search engines to look for properties to buy and real estate companies to work with. Search engine is an effective strategy on how to market real estate in Nigeria online. You can use search engine optimization for organic display and can pay for ads display to search engine’s companies.
6. Influencers marketing: influencers marketing has gradually becoming a good strategic and effective real estate marketing technique. This has to do with having opinion leaders, bloggers and news portal’s editors to talk, recommend and write/post about your real estate on their websites.
These are how to market real estate, and sell properties online in Nigeria.  Each of the above methods can be extended more –  depending on the company’s budget, duration of the marketing, competitors’s activities and how aggressive the company wants its real estate marketing to go online. To dominate real estate market in Nigeria in terms of brand recognition, name recall in the industry, fostering buyers trust and sells; you need to combine all the marketing methods and run them consistently.

What should you do now to start your real estate marketing in Nigeria?

In case your real estate company needs help in marketing its brand and selling properties online and do not know how to go about it, or no time for working on all these, and needs effective real estate digital marketing agency; the company can hire AdHang to help carry out the online real estate marketing. AdHang knows how to dominate real estate market in Nigeria through strategic online marketing.

AdHang is made of world-class real estate digital marketers, and uses over ten years experience in digital marketing; AdHang has real estate digital marketing options for different real estate marketing needs. Click here to see real estate marketing options.

How to Market Real Estate properties

How to Market Real Estate in Nigeria