The adoption of mobile devices and smartphones has drastically changed the way people consume information. For any business to succeed in Nigeria today, digital marketing must be at the core of its marketing plan.An effective digital marketing campaign captures a much larger audience for your brand. Additionally, it is able to specifically target consumers who are most likely to patronize your brand. This of course translates to more ROI compared to traditional marketing.In this post, we’ll take a look at some of the components you should consider for any digital marketing package.Major Digital Marketing ComponentsDigital marketing strategies are no doubt a powerful tool for business growth. When combined in the appropriate proportions, these components are a recipe for success. Typically, they include:Web DesignSearch engine optimization (SEO)Content marketingPay-per-click advertising (PPC)Social media marketingEmail marketing, and moreWeb DesignA well-designed website is usually the foundation of any digital marketing package in Nigeria. Very likely, your website will be the first contact your potential customers will have with your business. An effective website is one that reflects your brand and keeps its visitors interested and engaged.Search Engine Optimization (SEO)Here comes the backbone of any effective digital marketing strategy. This digital marketing component is designed to boost the visibility of your brand on the search results online. A website that ranks top on search engine result pages gets more visibility and therefore more qualified leads.Content MarketingIn the digital world, it is said that content is king. Quality content helps to position your brand for success in the digital world. The aim of any content marketing is engaging users and in turn, driving in leads to your business. When done correctly, content marketing can:Build trustImprove SEOShowcase your expertiseDifferentiate your brandPay Per Click Advertising (PPC)Similar to SEO, PPC allows for brand visibility on search results. While SEO works organically, PPC gets your business in front of your potential customers through paid ads. For a PPC campaign to be successful, it requires an engaging ad, optimizing for the right keyword, and setting a reasonable budget. Exploring this component of digital marketing requires expertise you can here at Adhang.Social Media MarketingThe power of a community cannot be overemphasized when it comes down to business growth. Social media helps a brand to develop relationships with its potential customers.An effective social media marketing will help you achieve the following:Brand awarenessBoost the visibility of your business, andDrive traffic to your websiteProvide customer serviceGenerate leadsEmail MarketingEmail is an all-time winner when it comes to nurturing leads and driving conversions. Research reveals that email marketing is 40 times more effective in converting prospects to customers. To add to its efficiency in nurturing your prospects and driving conversions is its cost-effectiveness.Final ThoughtsThe digital marketing components listed above will set any business on the right path towards business growth in Nigeria. In addition to these key components, you’ll need the best hands on your digital marketing campaigns, and that hand is none other than AdHang.AdHang is a full-service digital marketing company in Nigeria. With about 2 decades of experience, AdHang offers sophisticated services aimed at helping businesses like yours drive the best possible results.