Social media marketing FAQ

1.What are the meaning of terms SMM and SMO?

They mean social media marketing and social media optimization.

2. Does AdHang offer social media marketing outside Nigeria?

Yes, AdHang offers social media marketing services in Nigeria, around Africa, and across the world.

3. What are categories of social media and which one is good for my company?

There are at least 7 categories of social media; they are social networking sites, video publication sites, forum sites, file sharing sites, news aggregators, wikis, and photo sharing sites.

The one that is good for your company depends on the objective your company wants to achieve. For example, if your company wants to create awareness, social networking sites are right for that; if it is to educate a target audience, video sharing sites are right for that, etc.

4. Would my company get social media likes and followers?

Yes, your company will get likes and followers through AdHang’s social media marketing. But AdHang does not sell likes and followers, because such transactions are against major social media sites’ terms and conditions. Therefore, likes and followers are to flow naturally from the social media marketing campaign.

5. How long has AdHang team into social media marketing services?

AdHang team has been offering social media marketing services in Nigeria and across Africa for 13+ years.

6. Can my business make sales via social media marketing?

Yes, your business can make sales via social media marketing, AdHang team will 100% assist your company to achieve its sales goals. However, whether the sales would be instantly or not depend on many FACTORS such as awareness level before now, product life cycle, brand trust, nature of the service/product, price, and target personas, etc.   Going by over a decade of experience marketing to get sales, the typical funnel goes like this: Awareness >> Evaluations >> Considerations >> Decisions >> and Subscriptions/Purchases.

This funnel means the aforementioned factors would determine what happens during the social media marketing.

For example, Aware ( the target audience just coming across the product/service/name for the first time), Evaluate (they study it and buy/subscribe, or recommend it to others, or bookmark/favorite it, or save the name/phone/address), Decide to buy (make a choice to buy later), or Purchase/Subscribe immediately (place an order right away).

In other words, if your product/service is the type that can be purchased/subscribed on impulse or an emergency solution  (candy, bottled water, magazine, newspaper, drink, recharge card, betting, handwashing liquid, etc), you may get sales instantly the social media marketing starts. If your product/service has a high price tag, technical in nature, requires study/planning before purchase/subscription, like car, computer, school admission form, etc. It may need at least a month to start achieving subscriptions/sales, and then it will exceed the KPI over time as it moves from “Awareness” to “Subscriptions/Purchases”.

7. Our organization needs a long term social media marketing and wants the agency to sign a nondisclosure agreement

Yes, send the nondisclosure agreement to AdHang, or the agency will send its own, fully signed.

8. Does AdHang limit its social media marketing services to particular industries?

There is no limit, AdHang can help you plan, create ads, and manage the social media marketing campaigns in all industries. However, what to be marketed and objectives will affect the choice of the social media marketing platform to be used and how it can be used.

9. Does AdHang send a social media marketing report?

Yes, AdHang sends a social media marketing report, depending on the type of social media site used, the report will contain views, reach, impressions hit, etc.

Use the form above to contact the agency for any questions, or to start social media marketing.

10 Benefits of Social Media Marketing Agency in Nigeria (AdHang)

You will agree with me that one of the greatest innovations in marketing today is social media marketing. This implies that it is one practice that is inevitable for any business that intends to survive the online space. However, it takes a great deal of effort to manage business social media accounts- eating up precious time that could be used to run your business. There’s always a critical decision to make here, as to whether to handle it in-house or hire a social media consultant in Nigeria AdHang. It is no doubt that it is very achievable to undertake this campaign by yourself or dedicated in house personnel, but there are endless benefits to get when you hire a dedicated social media marketing agency in Nigeria. To succeed in this endeavor takes more than just making posts every now across your social platforms; you must not only dedicate a good chunk of your time to it but must have a clear strategy. This, of course, can best be achieved by employing competent and professional social media marketing services in Nigeria. This is where the agency AdHang comes in.

The benefits of AdHang’s Social Media Marketing Services in Nigeria

• Saves Time

To start with, every business owner is supposed to be busy running his/her business. This alone has the capacity to bog down your schedule and time. Adding social media management to this list can be overwhelming and unrealistic. A lot goes into managing a social media presence effectively, such as engaging with followers, creating a sponsored advert, posting and scheduling content, social analytic review, and so on. These things take time. Social media marketing agency in Nigeria AdHang, on the other hand, has the allocated and required time to manage your brand is on social media, thus allowing to focus on what you do best.

• Expertise

It is important to note here that it is a whole different thing to manage a business’ social media page from your personal page. It involves you thinking like a brand and not necessarily an individual – in terms of its voice and vision. You’ll be required to think of how social media fits and can help you achieve your company objective and goals.  How are your activities on social media platforms going to drive traffic to your website. Bottom line is that, it requires a great deal of knowledge and creativity.

• Experience

Social media marketing services in Nigeria is a lot of work, and to be really assured of an effective strategy to outperform your competitors will require having experts with years of experience. This is not in any way implying that candidates that are new in the game will not achieve results. You need competent hands with experience in measuring your ROI, website traffic, SEO keyword and strategies; the list just goes on and on. The right mix of expertise and experience easily gets your brand to the next level.

• Access to Sophisticated Tools

For your social media marketing in Nigeria to be effective, you’ll be required access to the right tools to help you manage and optimize your content. These tools may be expensive, but they are very helpful in ensuring the effectiveness of your social media marketing campaign. Once again, it is not just about having the expertise, or even experience in the field; having access to advanced and high-performance tools will skyrocket your online social presence. This you may only be able to get with the social media marketing agency in Nigeria.

• Well Managed Budget

By now we already are aware that ad campaigns require a lot of expertise. This expertise can go a long way to save money spent on running the campaigns. For campaigns to be effective and low cost at the same time, it is going to require a lot of care and monitoring. This may be difficult to achieve except with the help of the social media marketing agency in Nigeria. Without the help of a social media marketing consultant in Nigeria, tracking your spends across platforms will not only be difficult, but will also be expensive and time-consuming. 

• Skill Diversification

With hiring the social media marketing agency AdHang, you obviously, have an entire team of social media experts at your disposal. This is by far assuring of results as opposed to a case where one individual juggles several different roles. A number of experts putting their heads together in handling your social media presence only assures of one thing only – success.

• New Perspectives and Ideas

These days, it is no news how trends easily change. Social media is one such sphere where there’s room for change and growth. It takes a lot of effort to be readily acquainted with these changes. In fact, it is really an exhaustive process keeping up and leveraging on these developments and changes. You need a professional partner with specialized social media marketing services in Nigeria who will make sure to incorporate new ideas and services to get and keep on top of your social media game.

• Consistency

In the world of social, consistency is key. Your messages and content across your social media platforms must stay regular and consistent. This can be difficult to achieve without the involvement of a provider of social media marketing services in Nigeria. With an agency, you get a team of passionate social media experts who are consistent with the latest trends, and technology on a daily basis. This way, you can be sure of generating results from your presence online.

• Timely Results

Other than wanting results, every business owner wants to achieve these results on time. You not only want to get returns on your investments, but you want to get it in the least possible time. This may not be possible if you decide to handle the tasks alone. There is so much to learn, and a lot of mistakes to make, before you finally get it right. This, of course, will take a lot of time. A social media marketing consultant in Nigeria, on the other hand, has possibly made all the mistakes there is and learned from experience. This wealth of experience is leveraged to take your social media marketing in Nigeria to the next level and timely too.

• Measurable and Calculated Outcomes

It is not just enough to plan and schedule content, which is what a lot of businesses are only focused on. It is important to measure the performance of your activities  as this goes a long way to inform your strategy. You can’t miss getting this perk when you work with the social media marketing agency in Nigeria. AdHang’s social media marketers in Nigeria are highly result-oriented and work with other related professionals in digital marketing to make sure your social media marketing campaign is a success in Nigeria.