Link Building Techniques Every Digital Marketer Should Know

Since the late 2010s, digital marketing has become one of the most explosively popular career choices in the world and it seems like as everyday ends there are tens of new and potential clients waiting to be served. As a digital marketer or potential digital marketer, one of the most important parts of your job will be search engine optimization (SEO), and within SEO lies link building. Search engine operators like Google have long made it clear that high-quality, relevant backlinks are a key component of how they evaluate and rank pages. As a digital marketer, you should know that links still matter – often more than any other optimization tactic. And that’s why having effective strategies for earning authoritative links to your site can be extremely invaluable.

In this article, we’ll explore some of the most powerful (yet white-hat) link building techniques that every digital marketer should be leveraging in 2023. So, join us as we dive into these techniques to strengthen your backlink profile and boost your rankings organically.

Quality Content Creation:

The strongest foundation for any successful link building campaign is high-quality content, there is no doubt about that. Crafting engaging, informative, and shareable content not only attracts visitors but also encourages other websites to link back to your valuable resources. This should be number one on the list of every digital marketer. When brainstorming content ideas, always start by asking – what would genuinely bring value to our readers? your goal should always be to create resources that provide true utility, education, entertainment or inspiration. Spend time researching to identify knowledge gaps, pain points, and burning questions in the specific industry. Also ensure that content is created for longevity, not just fleeting virality. Evergreen, comprehensive guides tend to attract links over a longer period of time compared to newsjacking or trends.

Guest Blogging:

Link building tips

Another essential but often overlooked link building practice is collaboration. It is advisable to make connections with industry-related websites and blogs to publish guest posts. By contributing insightful content to authoritative platforms, you not only establish your expertise but also gain valuable backlinks from reputable sources. Do not be shy about reaching out to these industry-related connections, as some of these opportunities may not come knocking at your door. Know that if you have the expertise on certain topics, you can reach out to share in pieces that platforms may be working on, and most will welcome your participation as long as you can prove your expertise.

Broken Link Building:

Make a habit of identifying broken links on relevant websites within portfolio and your particular niche. Reach out to the website owners, informing them of broken links, and suggest replacing them with a link to your similar, valuable content. In some cases, this might be an avenue to future collaborations and in others it could be a source for reputable linking. As tedious as this may seem, it is one of those things that some digital marketers take for granted.

Create Infographics:

Visual content, such as infographics, can be highly shareable and link-worthy. Take some time to develop visually appealing infographics that convey valuable information and encourage others to embed them on their websites with a link back to your site. Modern day infographics can begin on one platform and end up reaching some of the most remote spaces in the world. Ever heard the saying “a picture is worth a thousand words”, well infographics are just as valuable. Here, at, we focus on visual storytelling that simplifies complex data or ideas into engaging graphics or motion content. These creative assets help make our content more link-worthy.

Social Media Engagement and Influencer Outreach:

Social media platforms play a crucial role in promoting pretty much any content and building a community around differing brands. Sharing your content on platforms like Facebook, Twitter, and LinkedIn increases its visibility, and when others share or link to your content from social media, it positively impacts your link profile. In the same vein, collaborating with influencers also allows for leveraging the established audiences and credibility of these influencers. When influencers share content, it reaches a wider audience, and their endorsement can lead to valuable backlinks as their followers engage with your brand.

In implementing these link-building techniques, it’s crucial to maintain authenticity, relevance, and ethical practices. That’s where comes in, to provide expert guidance and support in executing these strategies effectively, ensuring a comprehensive and successful digital marketing campaign tailored to your unique goals. Trust AdHang as your partner in achieving back link success.