The Tinubu-Shettima presidential campaign is a captivating political phenomenon that has garnered widespread attention and anticipation in Nigeria’s political landscape. This case study delves into the amalgamation of two influential figures, Bola Ahmed Tinubu and Kashim Shettima, who join forces to pursue the nation’s highest office.
This dynamic duo combines Tinubu’s seasoned political acumen and Shettima’s progressive vision, offering a promising fusion of experience and fresh ideas. With a focus on unity, development, and inclusive governance, the Tinubu-Shettima campaign seeks to captivate voters across the country and chart a transformative path towards a prosperous Nigeria.
To create more elaborate political campaigns, Adhang Digital Agency was hired to delve deep into how the administration will help Nigeria transform its present stage for exponential growth.
1. Visibility of Tinubu/Shettima across the internet.
2. Accelerating Tinubu positive perception.
3. Massively increase Tinubu/Shettima brand equity.
4. Ranking/pushing positive sentiment of Tinubu/Shettima across search engines.
5. Constantly providing contents for APC supporters online to share.
6. Promoting public acceptance of the ticket across online forums.
A comprehensive SWOT analysis was carried out by AdHang team to ascertain Tinubu-Shettima’s strengths, weaknesses, opportunities, and threats in this campaign period; voters’ perceptions, and finally to point the directions to go.
1. AdHang discovered that millions of Nigerians focused on the poor performance of Buhari and APC to envision what Tinubu-Shettima can do, unlike Peter Obi that the focus is mostly on his administration as a former governor.
2. Lack of Tinubu media appearance compare to other contenders created a vacuum filled by the major opponents.
3. Opponents were ahead in the internet space and have already convinced millions of people mostly youths before Tinubu-shettima arrival in the space.
4. No coordinated online campaign flow – from multiple confusing websites to outdated writeups from years back. In short, posts, articles, and news online about Tinubu-Shettima were provided by opponents often leading to ridicule and mockery, and resulting to a lack of confidence in the voters.
1. No visibility of Tinubu/Shettima across the internet.
2. Attacks from opponents’ supporters.
3. Changing narratives of negative trends – from Tinubu drug case, age, certificate to health, and Shettima alleged Bokoharam association circulated online, etc.
4. Some online platforms censoring of political messages and outright rejections.
5. Little or no issues-based publications online for Tinubu-Shettima
After studying situation analysis data, tasks and uncovered challenges, AdHand team summarized the online campaign premise as follows:
1. Build and repair people’s opinions.
2. Refocus Nigerians on the Tinubu-shettima capabilities from Buhari and APC performances.
3. Monitor media and change any narrative from bad to good. Where such change is not possible, provide an alternative.
4. Not just two or three sites (Facebook, Twitter, etc) used by opponents, we are to employ 400 to 500 sites locally and internationally.
1. We categorized electorates into three main categories – Tinubu-shettima’s supporters, opponents’ supporters and swing/undecided voters, and decided to target swing/undecided voters, and of course provided contents for the supporters.
2. AdHang employs online banners, articles, visuals, press release, and headlines on a daily basis to communicate to millions of voters and interested parties globally.
2. Statistics showed Nigerians on Facebook, Instagram, and Twitter are approximately 50M; NCC data of active Nigerians online is 122M+; while opponents limit themselves to these few platforms we decided to employ 400+ platforms thus targeted 122M+ Nigerians.
2. During our situation analysis, among other things, we discovered that millions of Nigerians focused on the poor performance of Buhari the current president, and APC to envision what Tinubu-Shettima can do if elected, unlike Peter Obi that the focus is mostly on his administration as former governor of Anambra state.
Our team’s job then was to refocus Nigerians on the Tinubu-shettima capabilities using their antecedents as former governors/senators which informed contents that were written and published across online news and forums such as;
https://africatopforum.com/2023-presidential-election-setting-greater-heights-and-better-opportunities-with-kashim-shettima/
https://cokoye.com/politics/tinubu-s-footprints-as-former-governor-of-lagos-state/
https://africatopforum.com/perfecting-times-for-the-next-century/
3. When Tinubu’s drug dealing allegation and his absence in Town hall meetings were trending, among other things we did, our communication team brainstormed, developed contents below and publish them on strategic places all over the internet that reach Nigerians:
A Major Key Takeaway on Tinubu’s Absence from the Presidential Debate >>
The Entrepreneurial Prowess of Bola Ahmed Tinubu Before Politics >>
4. Divergent Tinubu-shettima campaign articles were written and published by AdHang team on 400+ outlets across the internet. See many of the campaigns writings from AdHang campaigners at https://www.nigeriaonnews.com/section/tinubu-shettima/
The discovery of masses focus, refocusing electorates’ minds, and PR that addressed trending issues are just two scopes of reference out of 12 strategic approaches AdHang team carried out during the campaign window.
2. Accelerated Tinubu positive perception.
5. Constantly provided contents online for APC supporters to share.
6. Promoted public acceptance of the ticket across online forums.
7. Ultimately getting the highest votes cast, and therefore declared the President of Nigeria.
1. Persuasive headlines
2. Online Campaign banners.
3. Educative articles.
4. PDF and Powerpoint.
5. Press release writing and publications.
6. Social media posts.