University Social Media Marketing in Africa

Social media is the ever-expanding sensation of the 21st century even in Africa. Almost everyone with access to the internet in Africa today uses social media.

Brands and institutions in Africa are not left out of the mix. In fact, they are the ones milking the hell out of it for marketing purposes and…

The strategy works better for them than for the rest of us.

I mean, it makes perfect sense. Most people wouldn’t just waltz into online stores when they could be enjoying some funny videos or memes. Hence ads, tailored content, influencer marketing, and other forms of interruption marketing.

So if big brands such as Aliexpress, Jumia, and others in Africa are using it for products that may not have a permanent value in the lives of their customers, how much more YOU, a fountain of knowledge…

Should Universities have a Social Media Presence?

Let’s be honest for a minute. A school (especially private ones) is a BUSINESS…

A school exchanges knowledge for cash so that humans could have a brighter future.

Here’s the sad thing though…

Most universities in Africa are still stuck in their old ways.

There’s currently a university right now in Africa (Name withheld) with no functional website, no digital presence, and no effective means of communication with the outside world.

• How do you prove to strangers that you exist?
• How do you expect to compete with 1832 other schools and attract brilliant minds?
• How do you effectively ensure that sensitive information is correctly disseminated to the desired parties?
• How do you show proof that you exist?

If you own a school or you’re part of the university board in Africa, this article will explain why you need to embrace Social Media Marketing as a means to gain the right students and remain relevant in the eyes of your prospects and no…

Social media marketing isn’t just posting on Socialwider.com, Twitter, and Facebook a few times a day.

What is Social Media Marketing?

This is the use of impressive Social Media strategies to stand out from a crowd of noise, influencers, competitors, and other big names in a particular niche.

When marketing on social media, you don’t just post and disappear after you’ve gained a few students. You have to put in the work to engage your prospects in order to increase your intake continuously.

This takes time and lots of brand building and no…

You mustn’t get caught up in the latest trends being used by other brands in Africa.

Things to note when developing a Social Media strategy

• Create a Bio Persona: This is simply an avatar representing the kind of students you want to attract to your establishment. The persona should include the age, background, language, gender and other helpful information that helps you identify your ideal student. Developing a persona will help you in content creation so you speak the language of the demographic you have in mind. The features and benefits of your school which may appeal to your ideal student must be included in your persona.

• Determine the kind of Social Media channels in Africa that best suits your ideal student: Some social media platforms in Africa may be outdated to your ideal students, so you need to find the platforms their current taste and style. For example; in Africa, most youths engage actively on Twitter. Picking the right media will also show the public that you are devoting your resources to the updated channels, not dinosaurs.

• Create a Content Calendar: A schedule is absolutely necessary in social media marketing. Not just for orderliness but also to beat the Social Media algorithms.

• Hire a Social Media Marketing Expert: Of course, this goes without saying. If you really want to implement an effective social media strategy for your University, you should hire someone that is well grounded and covers every single element from start to finish. This person/agency will do the much needed research required for the above suggestions.

If you’re in the market for a team of experts in Africa who could manage your social media platforms effectively, you need to check out AdHang; Africa’s leading brand in everything Digital Marketing.

With multiple success stories from different clients all over the world, it is safe to say that the days of using crude methods to attract busy brains are numbered.

Check out our social media marketing packages by clicking here.