With AdHang’s events online digital promotion experts on ground for an event online awareness creation in Nigeria, a heavy publicity will be generated online and millions of Nigerian masses will be reached nationwide. In order to meet the up coming event communication objectives, AdHang will develop a campaign strategy that will create massive awareness of the event through all internet digital channels and assorted powerful internet platforms.
This will include details of how to enter the event’s venue, steps to follow; and if applicable- gate fee categories and how to buy or collect the event ticket. The online digital strategy and awareness campaigns will be developed to ensure instant and massive exposure and to help create a sense of occasion around the event all over the internet.
Steps below are process to start your online digital event’s publicity in Nigeria with AdHang and the approach:
A. Select a plan (or you can let Adhang.com know your choices through your brief, “click here to download event’s advertising template brief“).
B. Email us copy of your brief document (your brief document details all to know about your up coming event) which will include the target audiences, objectives e.g sell ticket, create awareness etc.
That is all needed on your part for your online digital event’s awareness creative works to begin. Your brief document will be analysed and Adhang.com will contact you if any need during the works.
For an event online digital public awareness campaigns in Nigeria Adhang.com uses 7-10 working days for the following teams to prepare:
-First Team: AdHang’s situation analysis seasoned experts use AdHang’s tools to analyze:
- Target audience to know where they are online, what is their online behavior and digital formats interactive choices are.
- What will be a stumbling-block in attracting massive participants (other events going on same day or within week, is it advertised and what did their message say, compare to).
- Carry out a PESTLE (political, economic, social, technological, legal and environment factors) analysis to cave out the best acceptable formats and set out tactical approach to get massive response from the targeted participants.
- Main benefits that the target event’s participants will benefits from the attending the event and list them in hierarchical order.
All the findings, evaluations and data gathered from the situation analysis will be moved to the following teams to continue.
-Second Team: AdHang’s copy writers will write digital advertising banner headlines, creative promotional articles, internet press release, online digital presentation of the event and educative video script.
-Second Team: AdHang’s digital formats design experts will design online presentation, call-to-action banners in array of looks and feels, and online interactive media maintaining channels requirements and international ads display standard and best practice.
-Third Team: Digital advertising copy creation experts create the event’s advertising ads copies, research for best triggers, structure and generate campaigns keywords; choosing of internet focus event advertising spokesperson, and its video creation.
-Online campaign administrator employs internet event advertising spokesperson and e-mail all the created event’s advertising works and materials to further confirm by the organizers. Once Adhang.com gets an “OK” response, online event’s campaign administrator pays all the online digital platforms listed in the contract document.
– Account manager will deploy all the event’s advertising materials on assorted internet platforms and portals such as Google, Facebook, Yahoo, Cokoyes, Microsoft Adcenter, Linkedin and numerous local websites targeted at Nigerians and your event’s adverts start showing immediately all over the internet and the banners start instantly to pop out in millions of webpages on internet.
-Fourth Team: Events internet content publishing team will forward a copy of all the created event advertising articles, a spokesperson video, internet slide presentations and a press release to the organizer before publishing the contents on social networking websites and all the sharing platforms around the net.
Following professionals will be dedicated to the success of the online awareness campaigns: Account manager, online digital environment researcher, event’s internet content marketing, social media display ads expert, mobile ads strategist, online digital influencers, analytic metrics expert, online display ads guru, search engine display expert and campaign administrator. These experts will pull all their weight towards the event awareness creation campaigns all over the internet to ensure widest online digital coverage, objectives and goals of the up coming event are achieved.