Digital Marketing Strategies for Property Management Companies in Nigeria

Are you looking to attract more clients to your property management company in Nigeria? Then it’s time to invest in some digital marketing strategies to help you reach more leads in Nigeria.

Marketing on the internet is one of the best ways to attract the right leads to your business because as much as 70% of your would-be customers use search engines to find what they’re looking for.

If your business does not have an online presence, then you’re missing out on attracting a huge number of your clientele.

In this article, we’ve brought you 5 key digital marketing strategies for property management companies in Nigeria that would help you attract and engage the right audience and convert more of these leads to sales.


Search engine display advert:

Search engine display advert is a form of search engine marketing whereby you pay the search engines like Google, Yahoo and Bing to get your business ad to come up on the first page of search engines result pages(SERP).

This is a pay per click advertisement and you only pay if prospective customers click on your ads.

This is one of the fastest ways to get customers looking for property managers in Nigeria to notice your business.

You can use Google Ads to get your business website on the first page of SERP and preferably among the first three websites on that page.

Content marketing:

You need people to trust your property management company and see you as a suitable option for handling their properties. With content marketing in Nigeria, you can achieve this by establishing yourself as an authority in your field. You can create various types of content like videos, blog posts, eBooks, podcasts,’ how to guides’ and post regularly on real estate blogs in Nigeria like

The aim of content marketing is to attract and engage audience to your business. For your content marketing strategy to be successful, you need to create content on a regular basis and constantly be in the eye of your potential customers.

It’s important to note that the quality of your content is more important than the quantity. Creating watery content on a consistent basis would be counterproductive to achieving the results you desire.


Apart from marketing content on different platforms, you should also create a blog on your website where you actively churn out high-quality useful content in the form of tips and “how to guides”.

This is an important digital marketing strategy for property management companies in Nigeria as it allows you to prove your value to potential clients as well as help you retain existing clients. Blogging on a regular basis also keeps you relevant to Google search engines for queries related to your field.

SEO (Search engine optimization):

While SEM would be best for getting quick notice from your prospective customers, you can’t sustain ad displays on the internet forever. You need to use a process that also ensures that people looking for property managers in Nigeria can find you organically and not via internet ads alone.

If you want to do digital marketing for property managers right, then its time you optimized your website for local SEO. Local SEO simply refers to the processes involved in making your website visible to clientele in your locality or region so they can find your business easily when they search for your services online.

There are several steps involved in optimizing your site for local SEO.

  • First and foremost, for local SEO, you need to start by claiming your Google my business listing. Once you claim your listing, fill it out completely providing vital information that customers searching for your property management services online cam use to reach you. Add photos of your business to show you are genuine and make sure to add phone numbers as well.
  • Apart from claiming your listing on Google my business, adapt your website for local SEO by using keywords that are closely related to queries your prospects type into search engines when looking for your services. Examples of keywords you could use are property management companies in Nigeria, property management companies near me, and so on.
  • You would also need to build quality back links from other well-known and established websites in Nigeria to your own business site.

Optimizing your business website for search engines would give your business a higher chance of coming up on the first page of Google in response to queries from potential clients.

 Internet presentation:

You can create a PowerPoint presentation for the web and share to the public on Google drive. All you need to do is install Google drive on your device and use the Google slides option on your Google drive.

With Google slides from your Google Drive you can create and edit presentation slides and when you’re done you click on public and share your URL (link to your presentation) to the public.

Google Slides also enables you to open Microsoft PowerPoint slides as well. Just upload a PowerPoint presentation to your Google Drive and double-click it. You can view, print, or share the presentation; however, you can’t present or edit it. To do that, you have to open it in Google Slides by clicking the Open button at the top of the viewer. The presentation is converted and saved as a separate Google Slides document that you can edit and share. Aside from these, your internet presentation can come in the form of infographics, after designing an infographic you can distribute and upload it on tens of presentation sharing sites across the internet. While sharing the infographics ensure you put a description of your property management services in Nigeria and link to your landing pages.

At AdHang we know the power of an effective digital marketing strategy. We also know how time-consuming it can be to set up and monitor such internet advertising campaigns for property management services.

Our team of dedicated and experienced digital marketing consultants, copywriters, and social media experts can help you plan and execute all your internet marketing strategies and achieve the desired results you want in the shortest possible time. To get better visibility to attract, engage and convert more customers HIRE US.