Digital Marketing Strategies for Well-Drilling Companies in Nigeria

When someone needs to drill a well, whether they need drinking water for domestic or industrial use, then they need you.

Digital marketing strategies for well drilling companies in Nigeria should start with having a well-built website to create an online presence.

Before you embark on any online marketing campaign, you first need to create a solid digital marketing plan that would help you attract and retain the right clients for your well drilling company in Nigeria.

Your marketing plan should include how to define the right audience, the internet advertising methods you intend to use, the cost implications of your marketing campaigns, the resources you need to create these campaigns (human and material) as well as how you intend to monitor and measure the success of these campaigns.

To get customers to locate your site and generate leads for business, you need to deploy a combination of marketing strategies targeted to people or businesses that would require Well-Drilling services.

In this article, we have detailed a comprehensive guide to digital marketing for well drilling companies in Nigeria.


  1. Video marketing
  2. Report
  3. Case study
  4. SEO
  5. Infographic
  6. Contextual Ads

Video marketing:

It’s quite clear that video resonates. Most people engage more with what they see and hear as compared to what they can only read.  Especially in the well drilling industry, video can be a powerful way to reach and engage your audience who are likely to require your services.

It doesn’t require much to take a high quality video. With a good smart phone, you can make videos of projects you’re currently involved in and use voice over to describe each stage in the process of drilling an oil well.

Upload these videos online to your website and post on forums that promote marketing videos. You can create ads with short videos and use them on different forums to show your target audience in Nigeria how you carry out your clients’ projects.


A report provides a detailed explanation of project you worked on for clients and includes the nature of the job, research done, methodology, site analysis, obstacles encountered, duration and other relevant aspects of the project.  You could create a report of a major project you worked on using Google docs in a downloadable PDF format and upload it to the internet. 

Alternatively, you could embed the report on your website or upload it onto online journals.


SEO are the processes involved in making your business have a visible online presence and come up readily on the first page of Google for queries involving your services.

As a well driller in Nigeria, a good number of your clients are likely to search for your services within your locality. Optimizing your business website for local SEO is a good way to help them find you when they search online.

To optimize for local SEO, you first need to claim your Google my business listing. Ensure you fill all the details on the Google my business page and include your contact details. It’s also a good idea to get past clients to help you place good reviews of your business on your Google my business page.

Apart from claiming your listing on Google, you also need to optimize your website with keywords that are similar to the queries your customers would type into search engines when they are looking for your services. For instance, customers looking for a well drilling company would most likely type in Well drilling services near me. Using this as one of your keywords in your web content would make your website more relevant to search engines.

SEO also involves building high quality backlinks from other websites to yours. You can do this by creating high quality videos, blog posts and articles and submitting them to article forums, article banks and other sites that allow guest posting.

Case study:

Ideally, your website should have a page showcasing case studies of several clients you worked for and how you were able to achieve the goals you set with them.

Case studies provide you with a great opportunity to sell yourself to potential clients by showing how you were able to overcome obstacles and meet your goals with past clients.

It’s an opportunity to tell a story that sells the value of your services and build confidence in your ability to deliver

Case study-writing is about telling the story of a problem that has been fixed. The focus is on the evidence for the problem and the approach used to create a solution. The writing style guides the readers through the problem analysis as if they were part of the project.

  • What was the client’s objective?
  • What were the obstacles to meeting this objective?
  • How did your firm meet these objectives?


Creating infographics is a method of presenting important aspects of your business to your prospects using eye-catching charts and diagrams. A good picture they say, is worth a thousand words. A well designed infographic gives your readers an overview of your business without bogging them down with reading too many words. Create sharable infographics on your website that can alson be shared by other businesses thus providing you with quality backlinks back to your site.

Contextual ads

Contextual advertising is advertising on a website that is relevant to the content of your ad. To do contextual advertising would require advertising using Google display Network.

The ads you submit to the publisher should have certain keywords that you intend prospective clients to find e.g. well-drilling companies near me, Well drilling company in Nigeria.

So rather than advertising randomly on any website, contextual advertising compares your keywords to the theme of high-traffic websites on the net and displays your ads on relevant websites only.

Here’s how it works:

Google’s system analyzes the content of each webpage on the internet to determine its central theme and this is then matched to your ad using your keywords and topic selections, and your location.

  • When you use Google Ads for your ad campaigns and set your campaign to show ads on the Display network,Google uses contextual targeting to place your ads on websites that have a similar theme to the services or products you’re trying to sell based on the keywords you’ve incorporated into your ads.

AdHang is a digital marketing firm that helps you to be found on internet searches and reach your target audience in Nigeria. Deploying effective digital marketing strategies for well-drilling companies requires a multi-faceted approach which is time and effort-consuming. If not done the right way, you could end up wasting a lot of resources and still not achieve your marketing goals. To get your online marketing done right, click here for marketing packages.