Political Strategy for Winning Election in NigeriaComplete hands down guides on Political Campaign Strategy for Winning Elections in Nigeria using new media such as social media, online display advertising, mobile marketing, search engines, and online influencers.

 

Political campaign strategy for winning an election in Nigeria means a way or manner to achieve political goal in Nigeria – which is wining an election in any state, region, or the entire country (in case of presidential election). There are many campaign strategies in winning elections in Nigeria, but all these campaign strategies trickle down to convincing a huge number of voters to vote for a candidate than opposition parties or candidates. Any other thing is just a process, or way to the same end (winning the election).

 

The main political campaign tool for winning an election is communication: communicating the values, benefits, solutions to the masses’ challenges; telling voters how you want to solve their problems, what you stand for, why electorates should vote for you compare to opponent(s), etc. However, the masses have to be aware of the candidate to vote for, its pedigree, and what it can do for them if elected, and then any other thing will follow. In this political campaign strategy for winning an election in Nigeria, I will not bother you with all traditional ways (Television, Radio, Newspaper, Billboard, Posters, Banners, and Flyers; below the line advertising, etc), and old methods of carrying out political campaigns, because I assume you know them. My political campaign strategy in Nigeria on this post will focus on a new media political campaign strategy in Nigeria.

 

Political strategies for winning election

A new media political campaign strategy is untapped in Nigeria; those who tried at all are either doing it wrongly or in some cases half way (therefore, giving room for opponents to strike – though for opponents who know what they are doing). For example, when politicians hear social media, they think about it in terms of facebook and twitter, this is not only a limitation in the part of the party, they are telling opponents how to beat them.  In social media, there are different categories of social media such as news aggregators, photo sharing, video platforms, social networking, forum sites, file/presentation websites, etc.

 

Each of this social media category has tens of thousands of sites existing in them. For example, in video category there are vimeo, youtube, dailymotion, Cokoyes, etc.

You and your team should carry out situation analysis (fasten with strong SWOT analysis), and know platforms that fit into the political campaign strategies and apply them to win over rivals. If you do not know how to go about it, hire an online political campaign agency. I recommend AdHang, a world-class new media political campaign agency located in Lagos, Nigeria, Africa.

Ok, back to the main strategy.  So what is the political campaign strategy for winning an election in Nigeria that will work for the new millennium electorates? The solutions are on new media political campaign strategies. I will not go into nitty-gritty of each strategy.  Listed below are the six components of a new media political campaign for winning an election in Nigeria:

 

  1. Content marketing political campaign strategy: this involves usage of persuasive online articles, emails, case studies, internet press release, positive reviews, info graph, web political presentations, etc.
  2. Search engine political campaign strategy: search engine political campaign method involves usage of sponsored political message display, search engine optimization (SEO), etc.
  3. Online display advertising strategy: this political campaign format has to do with creating awareness using banners, contextual ads, etc.
  4. Mobile marketing campaign strategy:  mobile marketing strategy deals on ensuring that voters get political messages through their mobile devices such as tablets, Iphones, feature phones, etc. Mobile political campaign tools are bulk sms, mini banners, apps, responsive landing pages, etc.
  5. Internet influencers’ campaign strategy: this ensures that target voters are enlightened, influenced, and communicated to by those they trust, or respect, such as internet political analysts, campaign news writers, and online public figures, etc. Common platforms influencers use are news portal sites, blogs, etc. Influencers do a good job in changing attitudes of negative and hostile voters.
  6. Social media campaign strategy: this involves usage of sponsored posts, political campaign pages, and fan base to increase number of supporters, reinforce political messages, and remind voters to vote your candidate, etc.

Having listed “ the political campaign strategies for winning an election in Nigeria using a new media”. What are the new media political campaign types?

Above are communications side of of how to win elections in Nigeria, while types of political campaigns below focus on political marketing contents. There are generally seven categories of type of political campaign. The campaign types are as follows:

  • The Name ID fostering
  • The Bio drive
  • The Negative ignition
  • The Issues promotion
  • The Comparison battle
  • The Micro/Unstructured acceleration
  • The Go Out to Vote

Every political campaign type above has objectives it is meant to achieve.   Aside from “The Go-Out-to-Vote” campaign which is a must (being a campaign type to run before the end period of campaign window, or final day of the election’s date; which focuses on reminding voters to vote for the candidate – where, how, when, etc.); situation analysis, and many factors, will determine the combination of campaign types above to employ.

Examples:

If a candidate is new or not so popular, The Name ID campaign type must be employed: this focuses on fostering the name of the candidate in the minds of the voters, and to make electorates relate to the candidate and letting them know the office he or she is for. It generally does not talk about any issue in depth (it is normally used on the beginning of a campaign). This campaign type can be run simultaneously or followed immediately by The Bio campaign type: this campaign focuses on the biography of a candidate–where he or she came from, pedigree, reasons he or she is the best option and right person for the office and so on.

If the opponents have upper hand in different angles – in terms of supporters, voters’ likeness, followers, and trust, etc. Negative campaign process can be employed in addition to other campaign types: this will focus on the opponents; showing voters what opponents stand on issues, most especially issues electorates care most in the region or state. All campaign process should be prepared and carried out professionally and must be issues based (otherwise your campaign team must know what they are doing, because it can backfire, and other campaigns will lose their credibility).
Let’s assume that there is a worldwide seat called “World President” and the two major contenders are Bola Tinubu and Donald Trump, it will be easy to negatively brand Bola Tinubu than Donald Trump, because the later is well known worldwide, and people have their opinions and facts already about him.

If you have upper hand over opponents, a situation analysis (with serious SWOT analysis) should be carried out by experts to be sure, and to know at what aspects and at what degree, and then, there will be campaign strategies formulation. In short, it is safer not to assume you have an upper-hand over oppositions, and should follow campaigns holistically till the end of the election’s voting: studies have shown that in politics anything can happen at the last minutes.

 

Above are the new media political campaign strategies for winning an election in Nigeria and campaign types.

 

Do you represent a political party in Nigeria? Or are you a politician contesting for a seat in Nigeria? Hire AdHang to help plan, strategize, design campaign formats, and campaign around the clock. Whether to inform, persuade, or remind, and reinforce promises, AdHang knows when and how. When AdHang is in a full action, using over ten years experience in new media campaign strategies, the agency will spread your tentacles, make you go viral online, and accelerate your recognition across stakeholders and voters. Certainly, AdHang has most comprehensive, advanced political strategies, and robust set of campaign technologies and tools to dominate political battle field.  AdHang will help your party win voters’ attention away from opponents and win the election. No more, no less.

 

The way AdHang team can achieve this (helping to win an election) is many and varied – depending on factors such as candidate’s strengths, weaknesses, opportunities, and rivals’ threats; budget, seat contesting for, campaign duration, etc. When hired, whether issue-based or not (depending on what the opponents are doing), AdHang is equal to the tasks and knows new media political campaigns nitty-gritty to navigate against, and around any political tide and battle field, and will keep voters’ mind on the candidate and strategically positioning the candidate as the ultimate solution to their current problems in the region. Click here to see details.

 
How to win primary elections in Nigeria

AdHang’s political campaign does not put a client in the same pedestrian with its opponents, the agency’s campaigning process will dominate all rivals.

When you hire AdHang, before political oppositions will know what hit them, it will be too late.

Do you have question on How to win elections in Nigeria?

AdHang can help you write strategic campaign plans, or execute campaign strategy: whether for general or primary election in Nigeria.
 
 

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