What are Online Advertising Methods in Nigeria?

Online advertising is a great way companies can reach their target customers, potential users, and intermediaries such as distributors, wholesalers, retailer and resellers. There are numerous online advertising methods in Nigeria, and across the globe. Different industries value different methods of online advertising, which means what is preferable in one industry, might be different from another industry, also what works for one niche might not work for another niche, etc. In addition, level of advertising expertise in Nigeria, budget and online advertising duration may affect online advertising method to use.

Today, we will look at major online advertising methods for Nigeria. I categorized the online advertising method into two: components and tools.


Each of the components can serve as a method of online advertising on its own – depends on your choice which could be influenced by budget, nature of the thing to be advertised, duration of the advertisement, etc. 

Listed below are the components,

Internet display advertising: here refers to using above and below the folder internet display ads employing sites and platforms. It can be displayed considering a combination of factors such as keywords, geography (city, state, country, etc), demography (age, gender, income, etc), type of website (classified sites, social networking site, forum site, news site, etc).

Influencers marketing:  this refers to employing opinion leaders, authorities, and respected public figures to convey a message to a target audience in Nigeria.  There are categories of influencers to use, depends on the one that works best for your industry, or niche. Types of influencers are end-users (consumers), intermediaries (wholesalers, distributors, etc), value-added influencers (journalists, authors, musicians, industry analysts, etc).

Social media marketing: this methods appears to be popular currently, not necessary effective in all situation. It involves usage of site that allows collaboration, sharing, promoting contents between people; interaction and meeting people.

Mobile marketing: it refers to online advertising method that utilizes mobile platforms (window, android, Ios, etc) and devices (feature phones, tablets, etc) to reach a target audience in Nigeria.

Search engine marketing:  this is one of the popular online advertising methods in Nigeria, it leverages the searches search engine’s users are making to engage consumers or any target audience of a company. There are SEO and sponsored advertising.

Content marketing:  this is the bedrock of the internet advertising method in Nigeria.  Content refers to texts, creatives and messages, and anything that helps an entity to convey its values, brand’s benefits, and solutions to a target audience. Content marketing in Nigeria plays a vital role in increasing the online presence of a company or brand.


Methods of digital marketing in Nigeria

Here I want to assume each of them does not need an explanation, so I will only briefly mention where you can employ them for an online advertising method in Nigeria

List below are the tools.

Article:  when you create an article you put your bio and can publish it on article directories, wikis, etc. The more your article is read, the more you will be advertised online.

Press release: when you create a press release, then you go to news sites in Nigeria to publish your news release, or hire AdHang for news release distribution in Nigeria on hundreds of news websites. The more the press release is spread, and read, the more you will be advertised online.

Application: after an app development, you can list it in apps’ stores and niche apps’ sites, etc. The more your app’s description is read; the app is downloaded and used, the more you will be advertised online. You can hire AdHang for app marketing in Nigeria.

Video: when you create a video (demo, solution video, spokesperson video, animation video, etc), publish it on video publication’s sites. The more the video is watched, shared and liked, the more you will be advertised online.

Blog: after creating a blog either as a standalone or attaching it to your existing website, ping its feed url to pinging platforms, share each post link to social media (timeline and groups you belong). The more you do these, the more you will be advertised online.

Whitepaper: when you create your white paper, you can use above methods to spread it, and get advertised all over the internet as people will read, share, link and download the whitepaper.  

Internet presentation: after designing an internet presentation (using PowerPoint, PDF, etc), share it on tens of internet file sharing sites. The more you share, and it is read, the more you will be promoted or advertised online.

 Report: after your report is written, post it in file sharing sites, social networking sites, news sites, etc. The more you spread it, and it is read, the more you will reach and convince large number of your target audience.

Case study: when you create your case study (depends whether the case study is for your business or for the industry you operate in), post it on your site, and blog if it is for your business, otherwise, use methods listed above to spread it all over the internet. The more you do, the more you will be advertised online.

Image/photo:  when you make images with your name, or logo, or combination of them, share it to hundreds of image sharing sites.  The more your image is viewed, used by others and downloaded, the more you will be advertised online.

Website: after a website creation, submit it in search engines for indexing, do search engine optimization in Nigeria, include the url in the above listed tools, these will advertise you, product, service, or brand online.

E-book: after writing an eBook (not the one people must buy, you can write an ebook for advertising purpose with your bio at the end), then spread the eBook using social networking sites, forums, file sharing sites, etc. The more coverage, download and read you get, the more you will be advertised online and beyond.

Internet banner: when you create your banner, place it on forums, blogs, news sites, classified sites, etc. Internet banner advertising is one of the popular advertising methods in Nigeria.

QR (quick response codes for mobile marketing):  when you create a QR, place the code on your store, office, sticker, t-shirt, etc; to get particular information on your website, blog, etc. The more people use it, and go to the landing page you specified on the QR, the more you will be promoted and advertised. Not common online advertising method in Nigeria though.

Infographic: when you create your infographic (this is similar to images, photos, and PDF files advertising method in Nigeria), share it in all social media sites such as social networking sites, photo sharing sites, etc.

Podcast: after creating a podcast, distribute it in podcast’s sites and directories online, the more it is downloaded, and listened to, the more your messages and solutions will be publicized across Nigeria and globe.

Email/News letter: after creating a news letter, get thousands or millions of emails of the target audience you want to reach and email them. You can hire AdHang for bulk email services in Nigeria. The more you send bulk emails, and it is read; the more effective is this advertising method in Nigeria.

These are online advertising methods in Nigeria; of course, these advertising methods are applicable worldwide. AdHang, the leading digital marketing agency in Nigeria can help your company with all the above online advertising methods in Nigeria and more. To see AdHang services click here.

Internet Ads Types in Nigeria