Which digital marketing is best

Which digital marketing is best? There are 6 components of digital marketing an entity can use to reach its target audience in Nigeria, Africa and any part of the world.

What are these components of digital marketing? In no particular order, there are search engine marketing, mobile marketing, content marketing, influencers marketing, internet display advertising, and of course social media marketing. These are different angles to digital marketing or online marketing. 

Now, the question is which digital marketing is the best, in other words, which component of the digital marketing is the best for an entity.

Let us break down the obvious strengths each of the digital marketing has component and their respective two or more weaknesses; then, this can help your entity to determine which digital marketing is the best.

Search engine marketing, this includes organic and paid

Strengths: contextual ads (it shows your ads to relevant or related contents), it shows ad to people who are searching for a particular keywords/phrases (they could be looking for service/product you offer, subject matter, etc), you can start getting traffics instantly, etc.  Weaknesses:  for the organic you have to spend a lot of money/time to move up in ranking, and may wait for some days/months to see results; while the paid, immediately you stop paying the ads will stop showing, etc.

Mobile marketing

Strengths: it connects people easily; there are more mobile users than desktop users, people can be reached by the type of phone they use, etc. Weaknesses: users can block your ads, wrong data could lead to wrong targeting, e.g. sending sms to audience in Abuja and it turns out they are in Lagos, and other states, etc.

Content marketing

Strengths: it remains online forever; people can download, share, like and bookmark it, etc. Some examples are info graph, case study, press release, article, etc.  Weaknesses: not good for time sensitive ads like event, materials can be outdated, it is hard to track all the contents, people can steal the content, and content can be modified against you, etc

Influencers marketing

Strengths: using opinion leaders to do the marketing on your behalf, it helps to convince target audience easily, etc. Weaknesses: a future bad behavior of an influencer can work against the brand, it may be expensive to hire an influencer, etc.

Internet display advertising

Strengths:  it helps on branding effects; it catches users’ attentions easily, etc. Weaknesses: your banners will stop displaying when you stop paying, internet users can block the adverts, etc.

Social media marketing

Strengths: it reaches younger people easily, people spend more time on social media, contents are easily shared, possibility of going viral, etc.  Weaknesses: less targeted (most times untargeted beyond country/city, gender, and age), ads can appear on inappropriate contents, etc.

These are types of digital marketing, strengths and weaknesses. However, which digital marketing is best for your entity bothers on many factors such as budget, time frame, expertise of the digital marketers, objective you want to achieve, goals and duration of the digital marketing.

These suggest there are no single best digital marketing to use, it often requires combination of digital marketing components and other factors mentioned above.

For example, if you want to create awareness, the best digital marketing for that are social media marketing and internet display advertising; if you want sales, the best are search engine marketing and mobile marketing (depending on nature of the business and other factors though); if you want to educate the target audience and convince them, the best are content marketing and influencers marketing.

Where digital marketing is used

Digital marketing is used on marketing or advertising the following:

Product:  TV, Movie, App, Cosmetics, etc.

Service: Airline, Banking/Accounting, Public speaking, etc.

Event: Carnival, Concert, Summit, Rally, etc.

Place: City, Country (like Dubai), Tourism, etc.

Person: Activist, Politician, Musician, etc.

Information: School and school, Book, etc..

More categories of things digital marketing can be used on can be seen here.

where digital marketing is used

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