Imagine this: you’re scrolling through your social media feed, bombarded by a barrage of bland, “Another product pitch”, or “Another recycled quote”. Your thumb hovers over the swipe away, but then…BOOM! A headline explodes like a firework, igniting your curiosity, almost willing you to click. This, my friend, is the power of engaging content, the… Read More

The act of simply writing and sending a press release these days is just not enough to guarantee the media pickup your release or that there would be any visibility for your news. You will need a strategic distribution plan tailored to your goals, targets and announcements. From leveraging wire services to personalizing outreach and… Read More

To the untrained eye, a website’s structural foundation may just be an aesthetic choice but in reality, the structure of a website can be very impactful, even to the point of its search engine optimization potential. You might be wondering how this is possible but when we truly look into the characteristics of website structure… Read More

To this day, press releases remain a powerful tool for earning media coverage and amplifying major announcements. However, simply blasting releases without any particular strategy is all manners of ineffective. There are specific best practices that set good press releases apart from those that get ignored. In this post, we’ll explore concrete dos and don’ts… Read More

In today’s crowded social media landscape, simply gaining followers is not always enough. I’m sure we have all come across those accounts with 100s of thousands of followers with little to no engagements on most or all of their posts. This happens for many reasons and although we are not here to talk about why… Read More

Optimizing a website for search goes beyond just targeting keywords. How you structure, configure and manage your site’s architecture can significantly impact its rankings and usage. Site management encompasses both technical elements like server health, speed and site security as well as content factors like URL structure and internal linking. A failure to monitor these… Read More

. A security breach can be extremely devastating to a website – causing downtime, data loss, and possibly reputational damage. That’s why having robust security measures in place is a non-negotiable for any website owner. However, locking down your site against threats can be a complex process if you don’t know where to start, so,… Read More

Having an active account is no longer enough in the increasingly noisy world of social media. These days effective engagement methods and superior content are essential for building a strong connection with your audience on every platform. However, what does it take to be unique and promote genuine conversations between brands, followers, and fans? Well,… Read More

Keyword research lays the foundation for effective SEO content strategies, and it has done so and will continue to do so for many years to come. The intricate art of identifying terms and phrases that align with your brand and resonate with your audience is a critical part of attracting organic traffic. But simplistic keyword… Read More

In today’s digital landscape, having an online presence is no longer enough to keep you ahead of the crowd. To truly connect with your audience and drive real results, you need your website to be very easily discoverable and visible. This is where search engine optimization (SEO) comes in. Optimizing your website for search engines… Read More